Coolers at gas stations filled with beer and limited editions paying tribute to the month are some of the few signs that the Oktoberfest is about to start in Ecuador. He Oktoberfest is the largest beer festival in the world and is traditionally held in Munich, Bavaria, Germany.

Although mainly associated with beer, it is essentially a Volksfest (popular festival) that combines elements of a state fair with games, rides and traditional tents serving food and drinks.

In Ecuador, beer brand Club Premium has adopted the festival and will celebrate the date in Quito in style. He Oktoberfest club 2023which will take place on October 28 at the Club Rancho San Francisco in Quito, promises to be a meeting where brewmastership will merge with the best of national gastronomy, giving an economic boost to companies of all sizes in a festive atmosphere.

“Because we are a super important, super musical and super brewing city, we decided to hold this edition in the capital,” he says. Maria Gracia Cozzarelli, brand manager of Club Premium. He adds that Quito is the location this year also because “a lot of the craft breweries are there and it is a city that values ​​both gastronomic and brewing expertise.”

In addition to a tribute to this drink, there will be music performances by the Argentinian band The Tsetse fly. Among the local talents who will take the stage are Swing Original Monks, Luz Pinos, La Big Band and the DJ DaSound, who will praise Ecuadorian musical talent.

On the other hand, the event will also be tastefully decorated as leading chefs from the country will have their great moment by presenting dishes specially designed for the occasion. Among the culinary masters who will participate are: Valentina Alvarez of the restaurant Coco solo, Juan José Morán who will present a version popup by The blackboard, Juan Sebastian Perez by Quitu And Roberto Ayalawinner of MasterChef Ecuador with his Clandestine kitchen these are just four of the nine renowned chefs who will surprise those present at this Oktoberfest. It is important for the brand that Ecuadorian gastronomy stands out at the event.

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The star drink of the party will be Oktoberfest Premium Club, a märzen-type beer with creamy foam, 5 degrees alcohol and made with caramelized malt. You will also taste the classic Club, the double malt and the platinum.

This is how Club resumes the celebration, the last edition of which took place in 2018. “The essence of Club, which is the mastery of brewing, aims to develop the beer culture of Ecuador,” he states. Cozzarelli. Tickets cost 35 euros and are available at https://www.buenplan.com.ec/.

History of Oktoberfest

It is the largest folk festival in the world and one that Germans look forward to the most. This is Oktoberfest, a celebration that attracts millions of visitors to Germany.

The inventor of this annual festival that welcomes about six million visitors is said to have been Andreas Michael Dall’Armi, a member of the Bavarian National Guard, according to the site. Oktoberfest.de. The civil official wanted to celebrate a slightly different wedding between Prince Regent Ludwig of Bavaria (later King Ludwig I) and Princess Theresa of Saxe-Hildburghausen.

The wedding, which took place on October 12, 1810, came a year after a suppressed uprising in a neighboring province. To establish a sense of unity throughout the Bavarian state, the family invited approximately 40,000 citizens to participate in the celebration, which took place at the gates of Munich and lasted several days, ending on October 17 with a great horse race that impressed those in attendance.

It is said that this precedent marked the birth of Oktoberfest, as citizens wanted a similar celebration the following year. But without the royal wedding, the festival needed a new organizer.

The Bavarian Agricultural Association started a new cycle of festivities, which provided the association with an opportunity to showcase its products. After the Napoleonic Wars, Oktoberfest became a top priority. In 1824, the city of Munich awarded Andreas Michael Dall’Armi the first civilian gold medal for “inventing” Oktoberfest.

Every year, the onset of autumn in the Northern Hemisphere signals the time for Oktoberfest, also known as the Oktober Festival. Oktoberfest 2023 will be held from September 16 to October 3 and approximately six million visitors are expected from around the world. The annual celebration is reminiscent of beer mugs and pretzels. But why do we drink so much beer on this holiday?

Although beer is crucial to modern Oktoberfest celebrations, the drink was not prominent in the festival’s early years. In fact, beer and food stalls were not added until 1818, eight years after the first celebration took place. When the Munich city council took over management of the Oktoberfest in 1819 and expanded the festival to include events such as parades, agricultural shows and carousels, the beer stalls evolved into larger tents and halls, supported by breweries, to better meet the demand for alcoholic soft drinks .

He Oktoberfest Munich Today it has 38 beer and food stores, large and small, serving beer from six local breweries: Augustiner, Hacker Pschorr, Hofbräu, Löwenbräu, Paulaner and Spaten.