“Give me a year, if it doesn’t work out, I promise to get a job and become an entrepreneur”: this is how the musical career of Ecuadorian Alex Ponce began

“I started playing instruments at the age of 12, but to be honest, when I decided to start music I was 21,” says the Ecuadorian Alex Ponce about his career in music, which has received great international recognition in a short time and has become one of the promises of local pop.

Alex He was a great university student, awarded the Honorato Vásquez, the highest recognition of the University of Azuay that honors the best graduates of the school year. Consequently, job offers rained down on him in a post-quarantine Ecuador with few job opportunities, for which he and his family were immensely grateful.

However, her call for music was so strong that she couldn’t put her dream of becoming a singer on the back burner. “Give me a year, if it doesn’t work out, I promise you I’ll get a job and become an entrepreneur,” was the promise he made to his parents at the time; they were convinced of the talent of Alex, but they doubted the possibilities in the industry.

When he embarked on this journey in September 2021, he was previously considering one hobby. In that month, the singer-songwriter from Cuenca decided to take his vocation seriously and put aside his degree in Marketing to bet everything on the musical creations that were born in his childhood bedroom.

TikTok and Instagram were two important tools at the time. Alex he locked himself in his study and began recording content for social networks, showing his compositions to the whole world, trying to get contacts, and so it happened.

One day he received a message from a man named Woodywho saw inside Alex the potential to become a great musician. Their connection was immediate and immediate Woody promised him that he would help him sign with the renowned producers’ label tainy And Lex Borrerophone call neon 16.

Alexwithout money for a manager he was grateful, but he was honest Woody and told him that he couldn’t pay him at that time. “Don’t worry, when the money is there, we’ll talk about it. Until then, let’s work hard, get things right and I assure you we will come ”, was the proposal he made.

Time passed and Woody internship at neon 16when they hired him, the first thing he did was show off lex the project of Alex along with their songs: Plan, close cycles And Distance. Enthralled by your proposal, lex he immediately wanted to sign with the young Ecuadorian.

More than showing that he does have a future in music, it was a confirmation for him that he is on the right track and that he wants to make a living out of it. In March 2022, Alex joined the family of neon 16 and he moved to Miami to move his projects. A year later, it finally premiered on digital platforms Plan: his most successful single to date.

This song alone has over 34 million streams on Spotify and it’s still growing. This song which is part of his album Man is present on the radio, social networks, discos, bars, parties… they all have Plan in its repertoire and this has allowed the morlaco to expand internationally and gain followers from different parts of the world.

“The other time I was in a restobar in Mexico City and they put Plan twice, not because I was there, because they had no idea I was the one singing it. Another day I went to a restaurant and the table next to me got up and started singing the lyrics like it was the national anthem, it was one of the most exciting moments of my career,” he admits. Alex.

Now he is 24 years old and his next step is to prepare a seven track EP, the first of which will be released this month and is called treason. “It is a mockery of infidels,” he describes in his own words, as the lyrics are about a person who has been betrayed and instead of blaming himself for infidelity or letting it be an attack on self-esteem, he says “ah, you were unfaithful to me. You have no idea what you’ve been missing.

treason So it’s a song that excites him a lot because he feels it’s one of his best works in terms of sound and composition. “I think it will depend on taste, but it will be on the same level as Plan. It’s such a crazy and different song. I don’t want to shoot myself in the foot, but I think it’s a better song than PlanI’m going to give him the same or more love.”

He already has all his music ready for the rest of the year, now he will only be concerned with promoting and releasing little by little. Alex has the necessary confidence to keep betting on his work: “it may sound crazy, but from day one I wrote Plan I knew I had something special. He was so confident that he was going to do it luxuriously, but that doesn’t take away from the surprise of the reception”.

Always a hopeless romantic, that’s what led him to write songs in the first place, exploring romance, heartbreak and illusions from his perspective as a young adult.

During this period, Alex He lives in Florida where the record company is located but he loves Cuenca madly what’s more if it depended on him he would keep making music at home that’s why he’s been looking for a way to settle in Ecuador without stopping doing his travels and visits to promote their work in other parts of the world.

He affirms that his country is the main reason he has come far, because the love and support that his friends, youth and the local media have given him has been essential for countries like Mexico and the United States to give their country a chance . pop rhythms.

It reaffirms that working with neon 16 it’s a dream, because it gives him the freedom and the economic opportunity to make his music in his own way, with patience and creativity the way he likes to compose. It has also given him the opportunity to meet renowned producers such as Manuel Lara (Red high heels) And Albert hype (Congratulations, parties).

Likewise, he has been able to meet famous stars and take inspiration from there as a recurring Feid, Jhay Cortez, Raw Alejandro and other urban exponents he admires.