In the last four years, mobile applications, which offer the service of home delivery or delivery, have been in constant development.
Some changed their name, others made alliances with major supermarkets and there are those that will bet on short-term deliveries.
In Ecuador they work mainly Rappi, Orders Now and Uber Eats. They have all registered growth since the COVID-19 pandemic began in 2020.
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OrdersNowwhich used to be called Glovo, is one of the first apps who entered the country. It started in 2018 and works in 16 cities.
It started with the registry of restaurants in its apps and now you have your own Market. This consists of a supermarket proposal.
In a short time they add eleven OrdersYa Market, located in Quito, Guayaquil, Cuenca and Ambato, and they plan to open more. 176 people work in this company, of which about 30% are concentrated in the Market.
alexander figari, managing director of OrdersYa Ecuador, mentions that the apps has achieved a growth of more than 190% from March to December 2021.
“We have had a great reception from users, so much so that we currently register more than 65% of the downloads of the industry of the delivery in the country,” he says.
Figari points out that along with this increase, independent distributors have also entered generate extra income by 20%.
Businesses other than the food industry have joined Requests Now. For example, they have the Shops category about stores that offer clothing, accessories, school supplies and others. So also the category Petsfor those looking for products for their pets.
The best-selling products to level of restaurants are hamburgers, pizzas, chicken, chocolate cakes, yucca bread, onions. and in the Market are soft drinks, snackscigarettes, ice, eggs and others.
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Uber Eats is another of the apps which began in 2018. Little by little it has expanded its coverage, reaching Quito, Guayaquil, Cuenca, Ibarra, Riobamba, Ambato, Manta, Machala, Santo Domingo, Portoviejo and Salinas.
mauro gonzalezgeneral manager of Uber Eats for Ecuador, affirms that the income of 2020 doubled that of 2019. And in 2021 they have kept pace with 85% growth and double-digit month-over-month growth. They bet on innovation.
“This year we will have several innovations so that users have greater options and diversity of establishments from which to choose their orders, and the members of the apps more possibilities of generating profits”, says González.
record more than 20,000 independent delivery partners and 80% of the businesses in the apps corresponds to small and medium enterprises.
Uber Eats is not only focused on restaurants, it has also varied its service with the registration of convenience stores and supermarkets. Within this segment are Ready! and On the Run.
“During 2022 we will increase the focus on the segment of express purchases and supermarkets”, Gonzalez emphasizes.
The most requested last year were the packages of beer and hamburgers. Regarding food styles, Mexican was the most popular, followed by China.
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Meanwhile, a year after the apps mentioned mobiles arrived rappiwhich has also achieved market diversification with greater visibility during the pandemic.
“The challenges that the pandemic brought us led to many opportunities for improvement through the speed of technology adoption, which allowed us to further empower ourselves with the digital ecosystem, always thinking of new forms of relationship with the environment,” he says. Alexander Freund, gerente general from Rappi Ecuador.
Freud indicates that over a million citizens have downloaded the appsthus achieving a figure higher than the 100,000 weekly orders.
It went from 350 delivery men to 3,500. And according to the company, they have a year-on-year growth of 89%.
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Rappi also opted for the supermarket category, reaching strategic alliances with Supermaxi, Megamaxi, Santa María, Akí, Coral Hipermercados and Almacenes Tía.
In this segment, the most requested products are meats, snacks and fruits and vegetables. While in restaurants: hamburgers, pizzas, chicken and traditional food.
For this year, according to Freund, they will focus on Turbo, deliveries in short time, and Rappi Travel, to support the reactivation of the tourism sector. “This allows you to book flights, hotels and cars and discover the best travel deals,” he says. (I)
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
