“Go ahead like to the publication, follow us, tag three friends and mention us in your stories and that’s it, you’re already participating” are the common requirements of the giveaways. These are contests to select one or more prize winners, whether in products or services.
This theme is seen in weeks or days prior to special dates such as Valentine’s Day, which is celebrated on February 14 next. And they will be repeated in others throughout the year.
Businesses have already begun to advertise on social networks and their publications of giveaways they become more visible. They raffle facial products, sweets, makeup, consumption orders in restaurants, a night in a hotel and even a ride in a hot air balloon.
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Gallardo Clothing performs this mechanic more frequently and it has given him the result he is looking for: creating community, he says Michelle Gallardo, creative director of the brand.
“It has always worked pretty well for us. and when the goal is clear. It is not about making a contest for anything, ”he mentions.
Make the giveaways on Facebook and Instagram, but have greater momentum in the latter social network. Tomorrow they will raffle a box of facial products.
Hotel Casa Olonche is another of the businesses that add to this trend. They are located in the commune of Olón and This is the second time they have held these contests. The first was when they reached 10,000 followers and now for Valentine’s Day.
They raffle one night for two people with breakfast included plus a bottle of wine and a bouquet of flowers.
“We want to attract more public and we are measuring with the times that we are tagged, the followers”ensures Maribel Echeverría, hotel administrator. It has managed to get certain users to call to consult and even make reservations.
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The business consultant Claudia Garzón considers that the giveaways they are a good tool in commercial times and should be included in the strategy. But it highlights that more followers is not synonymous with more sales.
“We cannot think that because someone follows us it means a return on investment. Before throwing a give away the website must be prepared with limited time promotionsvaluable content or star product so that when someone already follows you and goes to the page, they see something interesting and can even generate a purchase”, he explains.
With this agrees the economic analyst Hector Delgadowho recommends not only giving gifts but holding contests after a purchase.
“It is not advisable to do them at every moment because it loses its essence, because they are surprises. Then people get used to always being given something or buy only when a promotion comes out. After the brand is damaged. What must be done is that for the purchase of my product you participate in a raffle”, he expresses.
for valentine, Quicentro Shopping is performing this procedure give away.
this contest It consists of consuming $25, submitting those bills, and participating in weekly $500 drawings and hot-air balloon flights.
“We have had a great reception in the different activities that we have carried out. It motivates us a lot to know that clients appreciate creativity and value the proposals we make”, he says María Cristina Yépez, marketing supervisor of Quicentro Shopping.
This draw will be today, February 18 and 25, and six couples will be awarded.
Meanwhile, the giveaways They are not only based on what a single brand does, this activity also unites recognized companies and entrepreneurs.
For example, food snobbish launched a give away where he gives away orders of consumption in the VacoyVaca restaurant, Frutabar and the Hacienda Café. They, in addition to asking to tag a friend, want the user to make a little more effort.
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“Always the main interest is to reward the person who is really a fan of the brandwho consumes the product, because people who are hunters of giveaways And they don’t know about the brand. So, we try to launch certain steps that allow us to classify the profile of our product”, he says. Évelyn Campaña, marketing coordinator, who add that in this draw the user was asked to tell a funny anecdote about their relationship and mention the favorite product Of the brand. This draw is on February 22.
and there is entrepreneurs coming together in order to increase its community and promote local consumption. The Guayaquil Entrepreneurship Center brought together six business owners: Chocolate Guancavilcas, Terre Mére, Tejidos Monsy, Isabella Nuts, Gaval Roses and Requetebueno. Each one gave products for the give away which will be raffled on February 13.
Catalina Vera, Director of Entrepreneurship of the institutionindicates that it is the first time that they carry out this activity on social networks and that it also serves as an example so that the enterprises know how to do it in the future. (I)
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
