Peru is established as an undisputed leader in the export of blueberries, an advance that goes beyond economic numbers and represents a testimony of innovation and strength of its people. This achievement highlights the country’s ability to adapt and excel in the competitive International Market.
A report of the economic supplement of the Official Gazette El Peruano indicates that the achievement is not due to chance, but to a combination of elements that require a detailed exam. The performance of Farmersthe perspective of entrepreneurs And the fortune of having a favorable geography are aspects that have contributed to the consolidation of blueberry sales.
What are the figures involved in the Peruvian blueberry export?
A recent report of the economic supplement of the Official Gazette El Peruano highlights significant figures on the blueberry sector. According to the Ministry of Agrarian Development and Irrigation (Midagri), in 2024 326,000 tons of this fruit were exported, with a total value of US $ 2,270 million. This milestone not only exceeds the initial projections, but also transforms the international scenario of the industry of the blueberrieswhich makes Peru as a key actor in the global market.
In 2024, the US market was consolidated as the main destination of blueberry exports, which absorbs 55% of the total. For its part, the Netherlands and Hong Kong They also played a significant role, with participations of 21% and 9%, respectively. Together, these three markets concentrated 85% of the global exports of this fruit.
What are the challenges facing the agro -export sector of blueberries in Peru?
He “Blue Gold“Peruvian faces challenges that it is necessary to address to maintain its relevance in the international arena. The IBO Report 2024, prepared by the international home organization, is presented as an essential guide to the future of the sector. The growing global production and the increase in per capita consumption, particularly in development markets, open a range of possibilities that could significantly benefit the industry.
In turn, competition in International markets From ‘blue gold’ is intense and trends change rapidly. The report suggests that a strategy would be to bet on continuous innovation, diversify the destinations offered and adopt sustainable practices that ensure both the quality and safety of products.
What could be done to reinforce the agro -export sector of blueberries?
Market diversification is presented as a fundamental strategy to mitigate vulnerability to variations in demand. In addition, allocate resources to the investigation And development will facilitate adaptation to climatic changes, while optimizing efficiency in agricultural production.
The intersection between technology and sustainability is presented as an essential foundation for future development. Implement efficient irrigation systems, adopt sustainable agricultural practices and use Advanced technologies In the postharvest they are key strategies that will guarantee competitiveness in the market.
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Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
