CyberWow 2024: Peruvians spent around S/355

Peruvian e-commerce set a new record in the latest edition of CyberWow, held from July 15 to 18 of this year, allowing nearly 300 brands to achieve a 230% increase in their sales, according to information from Niubiz, a payment media company and promoter of the evolution of digital transactions in the country. Thus, the average purchase ticket was S/355, 46% more than the same period in 2023.

In addition, more than 1,058,000 cards were used for transactions, which represents an increase of 18% compared to July of last year. Of these transactions, 46% corresponded to consumers who had not made any purchases in the previous four weeksshowing an increase of 6 percentage points compared to the 2023 event.

Along these lines, Niubiz presented an 82% growth in overall sales, with a 271% increase in sales from CyberWow affiliated businesses, with the most notable times being the opening and closing times of CyberWow, the first day from 12 am to 3 am and the last day from 9 pm to 12 am.

In addition, convenience stores grew by more than 1,000% during the discount days, compared to previous weeks. Household appliances and beauty and personal care increased their sales by 700%, while department stores quadrupled their sales and travel, home improvement, insurance and clothing agencies managed to double their sales.

“The success of Cyber ​​Wow is a clear example of how the digital ecosystem in Peru is evolving. The massive adoption of digital platforms by consumers and the varied product offering have been key to this growth. We are proud to be part of this change and to provide the necessary infrastructure for both consumers and merchants to benefit from these opportunities,” said Emigdio Campos, Business Analytics Manager for Niubiz.