Cyber ​​Wow: What are the most sought-after products?

The second edition of Cyber ​​Wow, which will take place from July 15 to 18, opens the doors to increasingly informed Peruvian buyers. In this regard, according to Google data, users are looking for specific offers, combining trusted brands and stores. In addition, they value convenience and the shopping experience, as well as the search results to find the best prices and products.

According to Google, searches for “coupons”, “promotion” and “deals” in Peru exceed six times the queries for promotional eventsindicating an accelerated growth in interest in sales and discounts, especially on generic products. On the other hand, according to the search history of Peruvians, categories such as perfumes, shoes, makeup and bedroom show significant growth potential for the next three months.

It is also worth noting that there has been an increase of more than 27% in the search for Cybers so far this year, almost tripling the growth rate of previous years. It is important to emphasize that this new edition of the event is taking place at a particular time since it coincides with the release of AFP funds, CTS and bonuses for Fiestas Patrias.

According to local data, Around 7 million people will have access to up to S/20,600 from their individual accounts, impacting their purchases. Thus, the results of the company’s online consumer survey indicate that 40% of beneficiaries plan to use their AFP funds immediately, which presents a strategic window for the brands participating in Cyber ​​Wow.