#SolYdario campaign, promoting solidarity

The Indulac company rescues the true meaning of Christmas by celebrating this special date by promoting a collaborative culture full of solidarity, which is why it will donate its Christmas communication budget to four foundations:

• Pan To Go, a foundation that works with homeless people
• Clemencia Foundation, which rescues older adults and gives them a decent life
• Refugio del Espíritu Santo Social and Integral Foundation (Resa), which reintegrates people into society; Y,
• Resplendent Foundation, a space for children with disabilities or who come from dysfunctional homes.

Christmas is true solidarity

For the # 100SolYdario campaign, Indulac visited the four foundations with the aim of publishing their work and effort as testimonial, in this way the community will know the day to day and the devotion of these true solidarity heroes who work in each of the institutions , in addition to the beneficiaries. All content will be shown through social networks, television, press and radio; additionally, people were invited so that through their like on social media, Indulac converts those likes in liters of milk for these foundations; the more likes, more liters.

“In 2022, Indulac will continue to be a caring company, maintaining social responsibility as a fundamental pillar of the company and becoming its highest priority for 62 years in the market,” explains the company’s main board of directors.

For his part, Rolando Torres, Head of Marketing at Indulac, said that “Christmas has been commercialized to the extreme, it lost its true sense of solidarity, that’s why we saw the opportunity to make a change.”

The presence of the company within the # 100SolYdario campaign will be minimal, maintaining a role of facilitator, in this way it will avoid generating a false solidarity reading. In this context, communication is limited to the campaign logo, presentation video and short clapperboard during the presentation of the videos of each of the foundations.

Christmas is the time to show our # 100SolYdario side, for more information visit social networks:

@indulacec

@pan_to_go

@fundacionclemencia

@ resa.refugio

@fundacion_resplandece

Industrias Lácteas SA INDULAC

Indulac is the industry that produces high quality dairy products, under food safety standards, guaranteeing safety at each stage of the processes. It has highly qualified personnel and equipment with state-of-the-art technology, providing reliable results, based on quality assurance, maintaining efficient and effective communication with our clients.

It guarantees the implementation of the rational use of natural resources, to prevent, mitigate and control environmental aspects and supports safety and health at work, promoting the participation of its collaborators, in order to eliminate dangers and reduce risks.

www.indulac.com