The businessmen de Gamarra estimate that the emporium will reach only 70% of the sales registered in 2019 (S / 4,500 million) during this Christmas campaign.
Some of the factors that prevent a faster recovery of sales are the control of capacity due to sanitary measures, which has been reduced to only 50%, and the proliferation of ambulatory commerce that crowds the doors of the galleries preventing the customers can enter to see the skirts, dresses Y blouses, which are the most sought after garments of this season.
In this context, there are businessmen who are beginning to do things differently and are betting on bringing their products to the internet in order to take advantage of the changes in the buying habits of Peruvians postpandemia. E-commerce is expected to grow to between 30% and 50% in 2022.
An option that has been gaining strength in the streets of Gamarra is to join marketplaces such as Gamarra Click, startup part of the STARTUPC portfolio. As proof of this, today more than 300 stores are proudly displayed on this platform.
By joining this service, merchants have the option of reaching thousands of customers throughout Peru, increasing their sales by 50% and dedicating a minimum time of 15 minutes a day, which leaves them enough time to supervise the production and quality control of their garments.
In addition, they are part of a “virtual gallery”, which makes them more relevant for customers, since the latter will be able to find the entire Gamarra offer in one place and from home; garments of the best quality, in various sizes, colors and at the right price.
Alex Chang, Co-Founder of Gamarra Click, noted in a press release that online sales during the christmas campaign They represent a great opportunity to boost the recovery of the largest SME conglomerate in the country because it is the largest of the year and, on average, represents 20% of a retailer’s annual sales.
“We hope to generate sales of more than 250 thousand soles in December as part of the Christmas campaign. For this reason, together with our Gamarrinos partners, we have been preparing super attractive promotions for those who visit us during the next few days ”, the entrepreneur said.
.
Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
