With a focus on pre-Christmas and New Year offers, the third Cyberday will be held in 2023, from November 13 to 15, when more than 50 brands from different categories will offer promotions and discounts at www.cyberday.ec
The event, organized by the Ecuadorian Chamber of Electronic Commerce (CECE), will start at 00:00 on Monday, November 13 and will end at 23:59 on Wednesday, November 15.
CECE has indicated that there are still openings for companies interested in participating. So far, TiendaMía, Movistar, Nuvei, Crecos, Banco Guayaquil, De Prati, Almacenes Tía, Etafashion, TVentas, Pycca, Artefacta, Orocash, Electrolux, Moda RM, XTrim TV Cable, Despegar, Carestino, Sony, McDonalds, Servientrega will be present , among other brands.
The two editions of CyberdayEC held in 2023 were from July 31 to August 2 and last April. Both events exceeded the attendance of those held in 2022. Between the two editions, there were more than 900,000 visits to www.cyberday.ec, more than 50 brands and ventures from different categories, a top ticket of $7,342 and an average ticket price of $98, according to CECE data -And.
With more than 500,000 visits, the last CyberDay, held between last July and August, outsold the 2022 event by 126%
For Leonardo Ottati, President of CECE, every day more and more customers have accepted the digital channel as their preferred channel. “If we add to that the promotions and financing plans awarded by the most representative companies in the sector, the economic impact is even greater,” added Ottati.
He also highlighted the security and smooth functioning provided by the participating brands along with their support services. “We are sure that not only the participating brands win, but that the big winner will be the customer.” on the linefor the good shopping experience and security offered by participating companies,” he stated.
María Paula Rodríguez, entrepreneur of Dear Memory (infant items), who participated for the first time in the second edition, mentioned that “this was a good opportunity to show their products to a wider and national audience, especially having the support and trust of customers by generating online purchases without fear.”
For his part, Andrea Palacios, manager of the country in Ecuador from Tiendamia, one of the participating companies, pointed out that Cyberday is an opportunity where different brands in the industry join forces for the development of electronic commerce in Ecuador. “These are the key dates on which we manage to position the Cyberday concept in the mind of the Ecuadorian consumer, associating it with the Tiendamia brand. Undoubtedly, the different dynamics/concepts of Cyberdays, added with attractive promotions, are the keys to success in attracting a large flow of traffic to our site and at the same time generating conversion and sales in different months of the year,” the executive explained.
Meet the most visited electronic commerce (e-commerce) websites in Ecuador and those with the longest dwell time
This initiative has the support of the Ministry of Production, Foreign Trade, Investment and Fisheries (MPCEIP), Ministry of Telecommunications and Information Society (Mintel), Chamber of Commerce of Quevedo, Chamber of Commerce of Portoviejo, UEES, Ecuadorian Association of Express Messaging and Courier Services Companies, Association home appliance store of Ecuador, Network Information Center, Diario EL UNIVERSO, Entravisión – META authorized sales partner, Datta Business Innovation and NIC Magazine.
Source: Eluniverso

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