A new European brand focused on dog nutrition has arrived on the Ecuadorian market. This is Arion, which has arrived in the country with a new line of super premium dog food called Arion Titanium.

Arion was born in Spain in 1980, he arrived in the country through Gisis, a company that is part of the European Nutreco group, revealed Guillermo Alva, manager of Gisis Pet Care.

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“Using the synergies between the different companies at the global level of this group specialized in animal nutrition, they evaluated and selected the value proposition of super-premium food that the company Nanta, which belongs to our group, is developing in Spain with the Arion Titanium brand,” explained the CEO.

Regarding the brand’s expectations in the national market, Alva stated that they are based on an aggressive introduction of the brand initially, considering that the super-premium segment represents in Ecuador about 8% of the annual total invoiced ratio of the entire pet food market. “Our goal is to achieve an average annual growth of at least 25% in this segment,” revealed the manager of Gisis Pet Care.

The Arion Titanium line includes 3Ω3 (3 omega 3), a new concept of nutrition for dogs, based on the three main benefits of omega 3 fatty acids: anti-inflammatory (natural anti-inflammatory action); brain boost (stimulation of the nervous system and cognitive functions) and dermacare (skin and hair care). Its components also include tuna and krill, a type of shrimp that comes from Antarctica, has great antioxidant power and is a source of vitamins A, B and D.

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Arion Titanium comes in four presentations for different needs: growth: for puppies, balance: for dogs with a tendency to be overweight, coat: aimed at getting a shiny coat and skin care; and sensicare: which is designed to care for dogs with digestive and dermatological sensitivities.

In the meantime, the brand does not rule out adding new products to the portfolio of other products of the Spanish brand.

Considering the trends of consumers who are looking for the best nutrition option for their pets at an affordable price, we plan to include other Arion brand products in our portfolio, considering products from other segments, types and senior categories, concluded Alva.