The DiDi mobility platform completed two years in the Ecuadorian market last June after activation for Quito users in June 2021 with the Express technology service, while in May 2022 the application arrived in Guayaquil.

So far, the app has activated a promotional code of up to 50% off the value of the service to customers from June 14 to June 29. Meanwhile, Jorge Ordoñez, regional director for DiDi in Latin America, recalled the context in which DiDi arrived in Ecuador.

New DiDi application: “Ecuador has quite attractive potential for growth and reactivation”

“At that time, the main objective was to support the economic reactivation of Ecuadorians through the integration and implementation of innovative models to connect with safe and efficient mobility solutions through technology,” said the CEO, who revealed that in these two years they are available in the country, the company noted more than 460,000 app downloads and a nearly 2-fold increase between 2022 and 2023 in DiDi app downloads among travel users.

For Ordoñez, this represents the consolidation of the brand in the country. “In Ecuador, we found a huge opportunity to implement new technologies that affect people’s quality of life. This motivates us to continue creating alternatives so that Ecuadorian driver users continue to trust the DiDi application as a technological tool to generate additional income in the available time and so that passenger users always have at hand the best alternative for their money. “, Ordoñez said.

He added that the application continues to record growth in the number of active driver users in the cities where it is available. In addition, according to the company, the additional earnings of domestic driver users can range between $650 and $850 per month.

The regional director for DiDi in Latin America explained that the additional income that the driver himself makes using the DiDi application depends, among other things, on variables such as travel distance, travel time, route and vehicle congestion, and if the User takes advantage of the various promotions that the application often offers . In fact, the promotions offered by the app helped the driver user to earn up to 15% more additional earnings.

Didi, the new mobility app coming to Ecuador

“We are very happy to have completed two years available in Ecuador. Our commitment to the country is long-term and we have a desire to continue contributing to the mobility ecosystem through technology, as well as being an alternative to generate additional income for citizens through a more efficient, safer ecosystem. and friendly,” said Ordoñez.