Small and medium-sized enterprises (SMEs) are a fundamental part of the business and work fabric, especially in our country. Precisely because of this important contribution to the functioning of the economy and society as a whole, the General Assembly of the United Nations designated June 27 in 2017 as the Day of Micro, Small and Medium Enterprises.

Economist Juan Manuel Valarezo explains that to be considered small, a company must have up to 50 employees; while in the case of a medium-sized company, it must have a number of workers from 51 to 250 workers.

According to Valarez, SMEs could contribute more to the region’s economy if they had better access to credit. “Behind the structural problems of productivity and growth are factors mainly related to low levels of managerial or technical skills, as well as lack of access to finance and technology.”

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The adoption of new digital technologies would also allow SMEs to contribute more to the country’s economy, says Raúl Sánchez, a telecommunications engineer. “The evolution of the market and the development of new technologies and partners enable us today to offer customers more precise and accurate measurements when we talk about visibility (visibility of internet ads)”.

In this regard, SMB Trends reports that 55% say that technology has proven to be essential to the satisfaction and retention of their customers, allowing them to adapt their services and communication channels to adapt to new interaction needs, make communication more flexible and strengthen relationships with consumers where they are in increasing proportion in the digital environment.

In order to adapt to these demands, Valarezo says that SMEs and companies need telecommunications solutions that fully and seamlessly meet their needs: that help them strengthen their presence on the Internet, establish relationships with consumers and customers, and transfer their activity or work environment into the digital realm.

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Joshua Grijalva, a telecommunications engineer, states that proper connectivity helps small and medium-sized businesses improve accessibility, collaboration, production, marketing and branding processes. In addition, it improves the ability to deploy technology tools according to your needs to optimize the management of your resources with colleagues, clients and suppliers through e-mail, e-commerce, video calling, instant communication, network panels, storage and access software. as tools in the cloud that enable access to information from anywhere, without restrictions, without time limits and from your fixed, remote or mobile position in a secure way.

Grijalva recommends that the plans that best suit small and medium-sized businesses are those with bandwidth from 30 Mbps to 250 Mbps and personalized assistance, so that companies can achieve their goals.

For his part, Clar’s institutional spokesperson says that connectivity is highly valued in today’s world. “Its importance and value have grown significantly in recent decades due to the opportunities for development and inclusion that are being created: access to information, global communication, electronic commerce, entertainment and digital media, and innovation, hand in hand with investment and growth. technological “.

The telecommunications company adds that these factors help small and large companies to innovate in their products and the way they communicate with their customers, reach new markets, “which would be unthinkable through traditional channels.”