With a fleet of 10,000 units, ‘rentals’ are becoming increasingly popular in Ecuador, raking in $75 million a year

He sector of rental in Ecuador, he collected 75 million dollars last year and is already involved in his work at least 10,000 vehicles.

Also, rental contributed to the revitalization of the economy by creating more than 1,000 direct jobs and 14,000 indirect jobs, according to Mauricio Peña, General Secretary of Corporento, a union that gathers six companies rental in the country: Mareauto, Finamerica, Condelpi (Pichincha Consortium), RNT Renting, ENAE and Expertia. This union alone represents 80% of the market and 60 million dollars in annual turnover.

He rental This is the number used by companies being able to use certain resources, but not having to buy them. Peña explains, for example, that in the case of a vehicle, the company rents one, but with the advantage that it is not forced to provide financial resources for the acquisition of a vehicle fleet, but delivers that money to its line of business.

Peña reminds that, according to academic studies, it has been shown that rental products savings of approximately 15% compared to any other financing mechanism and absorbs 55% of the costs of working directly with own vehicles. He explains that this model is increasingly used throughout Latin America, where about 5,000,000 registrations have been registered, of which 1,335,000 are for companies and 258,000 for the modality. rental (he rental represents 5% of the automotive market in the region).

Currently, sectors like mining, agro-industry, construction, logistics and healthcare have given preference to machinery leasing for access to state-of-the-art technology since they are modern commercial vehicles; Therefore, they also reduce maintenance costs and improve their productivity by focusing on their business, without compromising cash flow by acquiring their own assets.

Meanwhile, Mareauto, which has its Avis brand associated with tourism, just last month launched its new brand, Alivo Renting, which, according to the company, will “strengthen its technological innovations, further improving the quality of its service.” The launch of the brand was done at the regional level in Ecuador, Peru and Colombia.

Gustavo Barona, manager of the country of Mareauto in Ecuador, comments that ” rental proved to be a strategic option and profitable for companies, therefore Alivo Renting will promote this sector through intelligent and innovative solutions that adapt to the corporate needs of each company”. They have a fleet of state-of-the-art vehicles and equipment, key to meeting the growing demand in the Ecuadorian market.

According to Mareauto, rental stimulates the economy, and thus employment, and explains that they already have in that sector 300 associates who are part of Mareauto. In addition, more than $1 million has been invested in infrastructure and innovation. “Pride is to make growth visible rental in Ecuador, at the same time it boosts the country’s economy by facilitating access to the necessary resources for business development without jeopardizing financial stability,” says Barona.

Despite the significant growth of the sector, Peña says there is a limitation in the Ecuadorian market that prevents further growth. In this sense, it asks the competent authorities to review Article 99 of the National Traffic Law which only allows the rental of vehicles up to 3.5 tons capacity. This prevents medium and heavy trucks from entering this figure. Explain that they have researched and realized that this restriction is unique in the world.