What are the products most affected by the reduction, when the price goes up and the content goes down?

Some users of the social networks They denounced days ago that certain food products, such as the Gloria milk jar or Don Vittorio noodles, have reduced their content, but their price has risen. This practice, known as reduflation, has been denounced by the Peruvian Association of Consumers and Users (Aspec) because it harms the economy of families. Next, we will tell you which products are the most affected by ‘invisible inflation’.

What are the products most affected by reduflation?

According to information from aspect, Peruvians must be vigilant about the phenomenon called reduflation, which has expanded in the packaged food market and affects consumers. Here we share a list of products that have increased in price and have lowered their content:

• Water
• Yogurt
• soft drinks
• Cereals
• Mayonnaise
• Margarine
• Toilet paper
• detergents
• Shampoo
• Paper towels
• Margarine
• Pasta
• Bread

What have companies said about reduflation?

Faced with consumer complaints about the rise in the price of the Gloria blue milk jar and the reduction in its content, the company pointed out to The Republic previously that they have been making a change in the grammage, in line with the new standard in the local industry, and that they maintain the same high quality product.

“We have made important efforts in efficiency and productivity to face the increases in the costs of raw materials at the international level and in logistics processes,” they added.

For its part, Alicorp also ruled on the case of Don Vittorio noodles, which have maintained their cost and reduced their quantity from 500 to 450 grams, according to the complaint of netizens.

“Since 2020 there have been 100% increases in different inputs and raw materials used to make products. In the case of wheat, there are various factors that impact its costs. Although we see a certain slowdown in raw materials, volatility and higher prices than in pre-pandemic times remain,” they said.

What is reduflation?

Reduction, also known as ‘invisible inflation’, consists of reducing the quantity, size or number of units of a product that is sold to the consumer while maintaining or raising its price.

In this regard, Aspec points out that this ancient practice is legal as long as the reduction in the amount of the product is visibly reported on the packaging. Finally, he recommends checking the packaging in detail and, if this phenomenon is noticed, looking for and buying a substitute product.