After the opening of the Chinese market for Ecuadorian yellow pitahaya and the arrival of the first shipment of this fruit to the Asian giant, consumers in that country could already try it. This, formerly the Ecuadorian embassy in China, held an official launch ceremony on Tuesday, April 18.
Chinese buyers tasted Ecuadorian fruit after a ceremony held at the largest wholesale market in Beijing “Xinfandi”, where importers from the country and employees of the Embassy of Ecuador in China and the ProEcuador Trade Office in Beijing promoted consumption. from fruit.
A good moment for Ecuadorian fruit: 15,820 kilograms of red pitahaya are traveling to Russia
According to the estimates of the Ecuadorian foreign trade authorities, pitahaya has great potential for research in the Chinese market, which has a population of 1.4 billion, of which 400 million belong to the middle class with average incomes.
The fruit comes from Palora, which is one of the main fruit producing areas in Ecuador, with plantations covering around 2,400 hectares. In 2022, Ecuador exported more than 23,000 tons of fruit to different destinations, representing more than 99 million dollars.
The commercialization of yellow pitahaya will benefit small Ecuadorian producers who plan to send 400 tons of pitahaya per harvest to China, which will represent 1,000 tons of exports per year.
The first shipment of 7.7 tons of Ecuadorian pitahaya is flying to China
Ecuador is the first pitahaya exporter in the region and the eighth in the world, and the start of exports benefits 15,000 families connected to this sector.
Today, in Beijing’s largest wholesale market “Xinfandi”, Chinese importers, @EmbajadaEcuChi and Trade Office @proecuador_ in Beijing they held the official launch ceremony of the first shipment of pitahaya from Palora that arrived in the Chinese capital 🇨🇳 pic.twitter.com/5nMQcZxBUr
— PRO ECUADOR (@ProEcuador_) April 18, 2023
The fruit pays a duty of 20% in China and 30% in South Korea, yet the demand is there. Thanks to the negotiated trade agreements, they will drop to 0% when they come into force,” said Minister of Production, Foreign Trade, Investments and Fisheries Julio José Prado after the first shipment of fruit to China, who also highlighted the strategy of promoting Ecuadorian fruit in that market .
Meanwhile, the Embassy plans to conduct a tour to promote the consumption of the fruit in other cities of the Asian giant.
Source: Eluniverso
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