Ecuador is one of five countries where Arca Continental, one of the world’s largest Coca-Cola bottlers, will invest $801.8 million (14.5 billion Mexican pesos) in 2023, the company announced after its annual shareholder meeting on Thursday this year. week.

The company also revealed that the investment, which will also target Mexico, Argentina, Peru and the United States, will mainly seek to promote the use of digital tools, increase production and distribution capacity, strengthen new beverage categories, as well as expand shared value in the communities it serves. .

Arca Continental will invest xx million in increasing production capacity and promoting new categories in Ecuador and 4 other countries

Of the total investment, approximately 50% of the funds will be invested in its operations in Mexico, while the remaining 50% will be invested in the US and South America.

During the event, the Chairman of the Board of Directors, Jorge Humberto Santos, and the General Manager, Arturo Gutiérrez, highlighted the company’s solid results in 2022 and reaffirmed Arca Continental’s commitment to continue consolidating its profitable and sustainable growth, promoting the comprehensive development of its employees and the communities they serve serves.

“At Arca Continental, we appreciate the importance of managing a sustainable business model that allows us to continue growing as an organization, aware of the care for our environment, as well as committed to creating shared value in each of the territories where we operate,” Santos said..

For his part, Gutiérrez assured that “the 2022 results reaffirm that they continue to progress on the right path, strengthening their operations and value chain, while continuing their positive business evolution in line with dynamic market conditions.

Likewise, Gutiérrez emphasized that at the end of 2022, Arca Continental recorded consolidated sales of $11,533 million (207,785 million Mexican pesos), 13.3% more than in 2021, with operating income (EBITDA) of $2,199 million (39,622 million Mexican pesos). , 11.9% higher compared to the previous period.

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“This year we promote the use and exploitation of digital tools in the market, improving the competitiveness of our clients, while we continue to strengthen execution and advance in the optimization of our processes, in order to continue to support our leadership and consumer trust,” said Gutiérrez.

Until 2023, Arca Continental will continue to explore new growth paths arising from the long-term cooperation framework signed with The Coca-Cola Company in 2022 for its operations in Latin America.