First BAS store opened in Riocentro El Dorado with 30% discounts on the entire store

An emotional ceremony marked the beginning of the new clothing brand that reached the Ecuadorian market: BAS (Basic & Simple), which inaugurated its first store in the country this Friday, February 3. He did it in the Riocentro El Dorado, in the Daule canton.

The brand, of Uruguayan origin, is brought to Ecuador by the Narváez Group, which in the country are the owners of Tía stores, in Uruguay they manage the subsidiary called TA-TA and also have operations in Argentina after the purchase of Walmart supermarkets in November 2020.

With an investment of $450,000, the Uruguayan clothing brand BAS opens the first of 30 stores planned for Ecuador

BAS was created in 2012 and began to be sold in TA-TA supermarkets, but it was such a success that from 2016 it began to open its own stores in Montevideo, to later expand to the rest of Uruguay, where today it has almost thirty of premises.

Francisco de Narváez, president of the Narváez Group, was in charge of cutting the inaugural ribbon of the new premises, the first of 30 establishments that the firm plans to open in the next 5 years.

Along with De Narváez, at the time of declaring the store inaugurated, were Ignacio Sanabria, the first and historic president of the business group and current honorary president; and Katty Salas, director of BAS in Ecuador.

Salas explained that the brand arrives in the country with a franchise concept and is the first country in the region within the brand’s expansion plan.

“It is a franchise-type model that we brought here to Ecuador, the brand is from Uruguay, it was an enriching experience because there was a click there with all the teams, we are part of the same group and in the midst of all the dynamics of bringing BAS We found opportunities for improvement in Ecuador for the entire company”, said the executive, who highlighted that the economic recovery that the country has experienced was what made the Narváez Group continue investing in the local market.

Regarding the expansion plans, Salas added that the next step for the brand is to bring the brand to Argentina; and he does not rule out that within 10 or 15 years they could be in all of Latin America. He highlighted the advantages of entering a known market, since he assured that the Ecuadorian team of Grupo de Narváez, with Tía, knows the local textile line.

Grupo De Narváez, owner of Almacenes Tía, announced a capital contribution of $14 million for the subsidiary Ta-Ta, in Uruguay

“It is one of our strengths, what we did is get a little closer to the brand, learn what BAS is, and really, as soon as I met it I fell in love; and with that knowledge we mechanize the particularity of Ecuador, but since BAS is a practical collection there is not much to change”, explained Salas, who revealed that most of the garments that arrive in Ecuador are imported from China and Bangladesh; although they have a line of footwear that is produced by Ecuadorian labor.

Specifically about the current collection that BAS presents in its store, the executive explained that it is spring-summer for the beach season that is presented in an approximate area of ​​400 square meters. “We are going to have 30% discounts throughout the store today (Friday, February 3) and tomorrow (Saturday, February 4),” highlighted the director of BAS Ecuador. She added that the brand invested $450,000 in the new location and an investment of $14 million is projected for the remaining 29 locations in the next 5 years. (YO)