QR codes, the evolution of the barcode, are increasingly visible in consumer products. This module that stores information in a data matrix is increasingly useful for companies that disclose details of their products and integrate them into their presentations or packaging.
One of these is Kypross with its IceMan brand of frozen products, which gradually incorporates the QR code into its packaging, in order to strengthen its communication with the customer, with access to information for consumers, such as recipes, new releases and news from your entire portfolio.
A QR code on packaging to disseminate sustainable initiatives
Lorena García, head of Marketing at Kypross, indicated that currently only the packages of the Sautéed Vegetables and Refried Base products have a QR code; however, the goal is to implement them in the entire portfolio of the IceMan brand that it sells. She added that in addition to providing information about the products and how to prepare them, she also allows them to learn more about frozen foods and the IQF individual freezing process, its properties and benefits.
“By scanning the QR code on the outer packaging, people can access IceMan’s online platform and learn about the simplicity and practicality of our products, what they are made of and how to enjoy them at any time of the day, as well as a variety of recipes. , which can be prepared in a few minutes; offers unique and nutritious dishes, advice on snacks, appetizers, salads, smoothies and more information”, explained the executive and announced that the QR code will also be used to communicate promotional campaigns, with the aim of rewarding the loyalty of its customers.
The Toni brand also incorporated QR code-based technology into its Tetra Pak packages in order to connect and generate new consumer experiences and even developed an awards campaign that lasted two months, the customer scanned the code, registered and participated in daily raffles and a prize at the end of $25,000.
The incorporation of QR codes in the packages was possible through an alliance between Tonicorp and Tetra Pak, a company that is dedicated to processing and packaging. The use of this technology is a commitment to digital innovation to get closer to consumers and connect with them through packaging to provide them with a more interactive experience.
How to read information using a QR code
Guillermo Yáñez, commercial director of Tetra Pak Ecuador, explained that in a post-pandemic stage, where digitization has reached unprecedented levels, the food and beverage industry already has alternatives to give its products a digital identity and to connect with its consumers. . He refers to the PICCO technology.
It is a state-of-the-art system that allows the production and sale of containers with digital identity, ideal for the development of marketing campaigns. marketing such as: brand or promotional recall, because -through the integration of a unique QR code- it is capable of connecting with the consumer to provide them with information, in a more interactive, close way, offering them prizes and other messages.
“With this digital identity, the Tetra Pak package becomes an important element to provide data that provides better connectivity between manufacturers, distributors, retailers and consumers,” said Yáñez. (YO)
Source: Eluniverso
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