At Apple’s latest presentation, sport got ahead of technology. Tim Cook announced the entry of his company into sports broadcasting.
The double game on Fridays MLB of baseball is the first step in live sport of the largest technology company in the world. A bet of US$ 85 million (77 million euros), which could be followed by others.
Before announcing the new MacStudioor updates to the iPhone SE and iPad Air, the brand’s followers who regularly attend the conferences in which the brand’s CEO announces its new releases, found that sports took a leading role in the presentation of the contents of the company’s audiovisual platform, AppleTV+.
“We are always looking for new ways to give you more, and with that in mind, we have something exciting to share. Introducing ‘Friday Night Baseball’. Two games on Fridays that you can only see on Apple TV +. We’re really excited about this, it’s going to be the best way to watch baseball anywhere Apple TV+ is available.”announced the executive of the apple company.
Apple’s first landing in live sports includes the broadcast of these two weekly games not only in United Statesbut in eight other countries (Canada, Australia, Brazil, Japan, Mexico, Puerto Rico, South Korea, and the United Kingdom) to be joined by others later, plus a pre/post show, and access to replays and classic matches for users of United States and Canada.
Although no official economic data has been given on the value of this party package, its value could be around US$ 85 million a year, according to estimates by the American magazine ‘Forbes’.
It could not be the only movement of the apple company in the sector, since other media position it as interested in broadcasting the Sunday games of the NFL american football (‘NFL Sunday Ticket’)a contract for which he would have to disburse more than US $ 1,000 million, according to ‘Front Office Sports’.
The objective of Manzana It is none other than attracting users to its audiovisual platform, a secondary business for now for its annual accounts, since of the US $ 365,817 million (333,300 million euros) that it billed in 2021, only 10.5% comes from its television service -grouped next to your headphones ‘airpods’the watch ‘Apple Watch’ and other products-, about US$ 38,367 million (35,000 million euros).
The sales of its flagship phone, the iPhonethey report five times more: US $ 191,973 million (about 175,000 million euros), 52% of their income for the last year.
Technological sports offensive
The apple company has a clear example in another of the dominators of the technology sector that in recent years has entered with a strong commitment to sports to promote its audiovisual content platform: amazon.
The e-commerce giant began by purchasing a 20-game per season package from the premier league English in 2018, then took over meetings of the Champions League on Germany or Italy in the following years, and a year ago he took over the Thursday matches of the NFL American football for just over US $ 1,320 million (1,200 million euros) per season.
The company of Jeff Bezos has also carried out important work in the production of sports documentaries, which in Spain have included productions with The league or series on referents such as Fernando Alonso, Pau Gasol, Diego Pablo Simeone, Sergio Ramos, Fernando Torres or Carolina Marín, as well as clubs like the Manchester City or the Tottenham Hotspur english
Will Apple follow that path? At the moment the company Tim Cook has announced a documentary series on the New England Patriots American football, which will be titled “The Dynasty” and a documentary about the star of Los Angeles Lakers of basketball magic johnsonwith the title “They Call Me Magic” (“They call me Magic”).
In addition, one of the latest successes of Apple TV + is “Ted Lassos”a series about an American football coach who is hired by an English European football team despite having no experience in the sport.
It remains to be seen if the company with the bitten apple takes this information as a clue and decides to enter football in its recent commitment to sports broadcasting.
Source: Gestion
Ricardo is a renowned author and journalist, known for his exceptional writing on top-news stories. He currently works as a writer at the 247 News Agency, where he is known for his ability to deliver breaking news and insightful analysis on the most pressing issues of the day.
