The European Publishers Council (EPC, for its acronym in English), which includes among its members media groups such as Vocento and Prisa, has filed a complaint against Google before the European Commission (EC) on Friday for the alleged anti-competitive conduct of Google. the American company in the field of advertising technology.
Community sources confirmed today to Eph that the European Commission has received the complaint and added that they will analyze it “in accordance with the usual procedures”.
In a statement, the EPC said the complaint aims to “break the ad tech stranglehold that Google currently has over press publishers and all other businesses in the ad tech ecosystem.”
Specifically, the EPC calls on the European Commission to hold Google accountable for its anti-competitive conduct and impose corrective measures to restore conditions of effective competition in the ad technology value chain.
For the European Council of Publishers “the problem” is that Google “has come to monopolize the advertising technology value chain” and criticizes that “it charges a very high commission of at least 30% on transactions in which it acts as intermediary between publishers and advertisers. (I)
Source: Eluniverso
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