Nike is working on making a logo for Alcaraz, as it did with Nadal and Federer

The sports firm Nike is already working on making a personalized logo for Carlos Alcarazas he did in his day with others tennis players top like Rafa Nadal and the Swiss Roger Federer and the existence of the Murcian’s own identity is part of the new contract he will have with the American multinational.

Although the parties have not made it official, there is talk of a ten-year bond and an amount that exceeds US$150 million.

Although the protagonists are reluctant to make public the huge amounts they receive for advertising rights, it can be concluded that Carlos Alcaraz Garfia, 21 years old on May 5 and who is currently number 2 in the world, will also become the second highest paid tennis player on the ATP circuit.

In this list he would only appear behind the Serbian Novak Djokovicwho at 37 years old occupies third place in the ATP rankings and, more or less on par with Nadal, who is 38 years old and sees the end of his professional career approaching.

Ahead of them in the ranking, but not in terms of earnings in sponsorships, would be the Italian Jannik Sinner, who rose to first place on the international list after having played the Roland Garros tournament and who is also highly valued commercially. .

The main source of income for the transalpine, as for Alcarazcomes from Nike, a company that dresses him and with which he signed a new contract in 2022. He also did so for ten years and it emerged that the Oregon-based company would disburse US$150 million, an amount that would exceed Alcaraz no matter how much the San Cándido is number 1 and El Palmar is number 2 on the circuit.

That Carlos has a market is something without a doubt and that he won due to his very good results and the image he projects, which is global. His tennis and also his charisma make the Palmareño an object of desire for a large number of brands -Nike, Babolat, Rolex, BMW, Isdin, Calvin Klein, ElPozo… and even the Autonomous Community at an institutional level.

The commercial claim is evident and those who bet on Alcarazwho by the way already has his own Foundation, which he presides over, find return, since the economic impact of the tennis player is now beyond all doubt.

Therefore, the fact that the Murcian is going to have a custom logo is not surprising and since Nike They work on its preparation. In that sense, the man from Palma will follow in the footsteps of other tennis players like Rafa Nadal and Roger Federercuriously, Carlos’s two idols since his childhood.

After the bull of the Mallorcan and the initials RF of the Swiss, retired from competition for a year and a half, will come an image destined for the emerging figure, already consolidated, in world tennis.

That detail, in the form of a gift, is included in the new contract between Nike and Alcaraz and that will equate him with great sports figures, such as Michael Jordan himself, who were the image of the brand that has been represented for more than 60 years by the wing of the Greek goddess Nike, that of victory. That sign will continue to be worn by the Murcian, in addition to the one that will be designed exclusively for him.

Meanwhile, the pupil of Juan Carlos Ferrero, after enjoying a few days of disconnection in Ibiza after having won the title at Roland Garros, is now focused on what he does, which is to compete at the highest level, and to do so he is in London. There he will compete in the Queen’s ATP 500 and then Wimbledon, the third Grand Slam of the season.

He won both tournaments, which are played on grass, in 2023 and his objective is to retain both titles starting with Queen’s, where he will debut on Tuesday or Wednesday facing the Argentine Francisco Cerundolo, as the draw revealed.

The one from Buenos Aires, 25 years old and number 27 in the world, never played against the Murcian in the ATP, although he did in the ITF category. It was in January 2019, he was in the semifinals of the M15 in Palmanova de Mallorca, and he beat Cerundolo 2-6 and 4-6. It is not a very significant precedent since the Argentine was 20 years old and the Spanish was barely 15.

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