Adidas: amount paid by Nike to dress Germany is “inexplicable”

The boss of the sportswear brand Adidas considered that it was “inexplicable” the sum that, according to the media, his great rival Nike would have offered to snatch away the historic sponsorship contract of the german soccer team.

Bjørn Gulden also said, in an interview with AFP, that the German brand would make an offer at a “adequate price” to try to regain sponsorship of the France team, currently under contract with Nike until 2026, but warned that it will not go beyond a certain limit during the contest that the French Football Federation (FFF) will soon launch.

According to the German newspaper Handelsblatt, the American giant Nike promised to pay at least 100 million euros (US$ 106 million) to the German Football Federation (DFB) from 2027, double what you currently pay adidaswhich will thus lose a sponsorship of more than 70 years of history.

“The quality-price ratio is something that we always analyze and if the figures that circulate are correct, that seems inexplicable to us.”Gulden declared.

At a time when several national federations will open competitions to find a new clothing brand, Adidas will “offers where it makes sense with a price that suits us and, beyond that, we will not participate”, he assured.