Japanese diaper giant shifts production from babies to adults

Japanese diaper giant shifts production from babies to adults

The main producer of paper Japan and one of the country’s largest diaper companies, Oji Holdings, announced that it will leave the national baby diaper market due to the drop in births and will focus on adults.

Starting in September this year, we will end the production of children’s diapers and strengthen our adult disposable diaper business, a market that is expected to grow“said the subsidiary company of the sector Oji Nepia it’s a statement.

The company until now manufactured about 400 million baby diapers a year for the national market, well below the peak it reached in 2001 with 700 million diapers.

It is expected, however, to maintain the production of this product in Indonesia and Malaysia for foreign markets, where the trend in births continues to rise.

Last year the number of newborns in Japan fell by 5.1% to fall below 800,000, a historic low, while the population aged 65 or over now accounts for 29% of the total, placing Japan as the second country with the highest demographic aging in the world, only after Monaco.

The fertility rate in the Asian country stands at 1.3 children per woman, similar to that of other neighboring countries and in line with other great powers, but far from the repopulation rate and which generates special alarm when observing its demographic pyramid.

The archipelago is “at a limit” in terms of its sustainability, said Japanese Prime Minister Fumio Kishida last year, and assured that the birth rate would be “a priority issue” in his mandate.

Faced with its serious demographic crisis, Japan launched a new government agency in April last year in charge of coordinating policies aimed at supporting birth and parenting, and that would seek to create “a child-centered society”.

Source: Gestion

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