”There is only one option and your vote makes the difference“, says a new advertisement released by the president’s campaign team Joe Biden to seduce millions of Hispanics who can vote in the November presidential elections in USA.
Ad “One option” (broadcast in Spanish, Spanglish or English) focuses on the elderly and women electorate. “For our grandparents, insulin is US$35,” two voices are heard saying in off (superimposed).
They thus highlight one of Biden’s achievements: lowering the price of insulin for members of a federal health insurance program.
The Democrat pressured pharmaceutical companies to lower prices, something very important in a country where almost 26 million people lacked health insurance in 2022, according to the Census Bureau, and more than 37 million are diabetic, according to the Centers for Disease Control and Prevention.
The right to abortion is the other topic of the advertisement and one of the assets that the president relies on to seduce the female electorate.
“For women the freedom to decide about our bodies” either “jail for doctors who perform abortions, that is the difference between Joe Biden and donald trump”, his probable rival in the elections, he affirms.
The Democrat promises to restore the protection of the right to abortion throughout the country, blown up by the conservative-leaning Supreme Court after being reformed during Trump’s presidency.
Not a word, however, about migration, another of the crucial issues of the campaign but which forces the Democrat to strike a balance between reducing the arrival of migrants from the border with Mexico (as Americans demand according to surveys) and immigration policy. “human” that he has promised.
In the ad, the Democrats take care of every detail: the images are in color when they talk about Biden, who appears smiling and close, and in black and white when they mention Trump, who they show as serious and distant.
“I am Joe Biden and I approve this message”the president is heard saying in English at the end of the 30-second video.
The message in Spanglish is aimed at the millions of bilingual Latinos in disputed states such as Arizona and Nevada, to which Biden traveled this Tuesday, and is part of a million-dollar investment in traditional and digital Hispanic media.
“We are not going to reach out to any community two weeks before the election saying there is too much at stake. The stakes are high. “We are starting months and months and months before, even before the Democratic convention, to spread the message… and get out the vote,” explains Senator Alex Padilla, quoted in a statement, in reference to the party convention scheduled for August.
This Tuesday the campaign team also launched ““Latinos with Biden-Harris”which he describes as a “national organizing program to mobilize Latino communities across the country”.
Although Hispanics traditionally vote for Democrats, this community’s support for Republicans has increased in recent years, as seen in the 2020 elections with Trump.
More than 30 million Latinos can vote in the presidential elections, a higher number than African Americans, estimates the Pew Research Center.
But traditionally just over half go to the polls. According to the Educational Fund of the National Association of Latino Elected and Appointed Officials (NALEO), at least 17.5 million Hispanics will do so.
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Source: Gestion
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