If you have 80,000 pounds (US$101,032), many in London think that there are better ways to invest than in the stock market or in cryptocurrencies either NFTs. One of the most important and exclusive sporting events in the world offers every five years the opportunity to acquire one of 2,520 season tickets, the value of which can be multiplied by several figures and whose rarity is such that it is usually passed down from generation to generation.
They are the fertilizers Wimbledonone of the most profitable forms of financing the event and which represents a unique opportunity for tennis lovers, who will be able to attend every tournament day on the center court for five years, as well as for speculators, who are already licking their lips. with the opportunity to be able to resell the full subscription or by days.
The price of the ticket between 2021 and 2025 reached 80,000 pounds (US$ 101,032) and, in addition to allowing access to the center court of the All England Club during the 14 days of competition, it also allows its resale, something impossible for the rest of the tickets, which are linked to their buyer and their resale is prohibited and punished.
Unlike most sporting events in the world, Wimbledon operates differently when it comes to selling its tickets. It does not do it through a traditional system, it does it through a draw, which usually takes place in October of the previous year.
If you are one of the lucky ones, you will receive a double ticket for a random day for between £150 and £300.
The other option, the cheapest and most arduous, is to endure the famous ‘The Queue’, a queue that forms in the adjacent Wimbledon Park and in which people spend the night for the opportunity to access the tournament in exchange for just three pounds. This way Wimbledon ensures that the center court is not only reserved for the most elite public.
This difficulty in getting a seat in the Cathedral of tennis makes season tickets one of the most precious objects in the tennis world and makes doing business with them more than simple.
Only last year’s final between Carlos Alcaraz and Novak Djokovic reached resale prices above 13,000 pounds (US$16,417), a price similar to that of the final between Federer and Djokovic in 2019, but far from 70,000 (US$88,403). ) who even asked to see Andy Murray beat Djokovic in the 2013 final, the first time a Briton had won Wimbledon since Fred Perry in 1936.
The Wimbledon organization itself offers subscribers prices of 900 pounds (US$ 1,136) for the first days of tournaments and US$ 3,788 for the final, in case they want to resell the ticket through the official channel, but in the If you go to unofficial resale, the prices for the entire subscription skyrocket. In 2019, a season ticket was resold for US$141,444, more than double the official price, despite only having two years of validity left.
Because? For another reason that makes these ‘golden bills’ so special. Current season ticket holders have priority in the next sales window. This means that most fertilizers are always kept in the same hands and passed from generation to generation.
Another of its secondary benefits is that the seats of the subscribers are placed near the Royal Box, where it is easy to find members of the royal family and world celebrities.
The sale of season tickets by the All England Club represents, according to it, “the largest source of financing for the tournament.”
“With the sale of season tickets, loans are paid and the financing, improvement and renovation of the facilities is helped,” they say from Wimbledon, whose first sale of season tickets dates back to the 1920s, when it helped finance the construction of the center court.
Over the years, season ticket proceeds have been used to build the new press pavilion, press room, interview area, center court and court 1 retractable roof, as well as the tennis center development ‘indoor’ adjacent to the tournament.
On March 21, the application period for new season tickets will open, which will cover the period between 2026 and 2030. Their value will be revealed that same day, but with the increase in interest that the sport has suffered in recent years alongside Roger Federer, Rafael Nadal and Novak Djokovic, is expected to break the record again. Between those issued in 2015 and those issued in 2020, their value increased by US$37,887.
In addition to the tickets for the center court, Wimbledon also offers this service for court 1, the second most important. In 2021, the tournament put 1,250 tickets for this court on sale, with a price of 46,000 pounds (US$58,000).
Source: Gestion
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