The series and movies of Amazon Prime Video will include commercials starting early next year, joining other streaming platforms They offer different subscription levels.
In the United States, Amazon Prime members will be able to pay $2.99 a month to keep their service free of advertising, the company said Friday.
Streaming services are in a heated fight for viewers, and users are becoming more adept at jumping in and out of those services, often depending on price.
Platforms risk losing customers with price increases, but they could lose them if they don’t generate new content that appeals to them.
Disney will begin charging $13.99 a month in the United States for ad-free Disney+ in mid-October, 75% more than the ad-supported service. Netflix already charges $15.49 a month for its ad-free plan, more than double Netflix’s monthly ad-supported subscription.
Amazon announced that starting in 2024 it will broadcast limited ads during its series and movies in order to “continue to invest in attractive content and continue to increase that investment over a long period of time.”
Live events on Amazon Prime, like sports, already include advertising.
Ads on Prime Video content will roll out in the United States, Britain, Germany and Canada early next year.
At the end of 2024 they will also be included in France, Italy, Spain, Mexico and Australia.
Amazon stated that it will not make changes to the price of Prime membership next year. It plans to announce pricing for ad-free programming for customers in countries other than the United States at a later date.
For U.S. customers, Amazon said it will email Prime members several weeks before ads are introduced into its programs with information on how to sign up for the ad-free option if they choose.
Amazon Prime Video is part of a much larger list of benefits that come with Amazon Prime membership. Members also get free shipping on products purchased on Amazon.com, groceries, online music, and more.
In June, the Federal Trade Commission accused Amazon of conducting a year-long effort to enroll consumers without their consent in Amazon Prime and make it difficult for them to cancel their subscriptions. An Amazon spokesperson said at the time that the FTC’s claims were false.
Source: AP
Source: Gestion
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