Only recently, millions of Internet users believed that he was advertising Balenciaga, after photos of the hierarch in a white down jacket of this luxury Spanish brand appeared on the network in March. The author of the images generated by (AI) turned out to be a 31-year-old builder from Chicago, and the material, which quickly spread around the web, has already gained a cult status as “The Pope of Balenciaga”.
Around the same time, fabricated photos of the arrest were posted online, followed in April by photos of Vladimir Putin practicing Buddhism. All deceptively real.
“Artificial intelligence has its dark side. It can have a negative impact on recipients”
– Generative artificial intelligence, i.e. technology that creates completely new, previously non-existent content, such as texts, videos or sound recordings, is very creative, but also has its dark sides and can have a negative impact on recipients – says DW EU Commissioner for Values Vera Jourova . Experts are alarming that today AI is able to create authentic-looking recordings of alleged events that did not happen at all, sound generators recreate our voice only on the basis of a small sample of it – recently a song sung by the voice of American rapper Jay-Z appeared on the web, but created entirely by artificial intelligence – and chatbots, such as Chat GPT, create increasingly better and substantively consistent content. – This is a serious risk. Users should be aware that the content they encounter is created by machines, not humans, say EU officials.
The European Commission wants to fight AI disinformation
That is why it decided for the first time to oblige online platforms to develop technology that catches this type of content and to mark the so-called deepfake. – We want companies, as part of the code, to develop a special, separate strategy that will help fight disinformation generated by AI, identify specific content, facilitate its elimination and stop its dissemination, and create a label to mark deepfakes – said the Vice-President of the European Commission during a Monday meeting with the media.
Jourova and the EU Commissioner for the Internal Market, Thierry Breton, met on Monday with 40 Internet companies, including the largest ones, such as Meta, Google, Microsoft and TikTok, which are signatories to the Code of Conduct on disinformation signed in 2018, i.e. an agreement between Big Tech and the European Commission. The Code has so far imposed on platforms, among others: the order to remove misinformation and block fake news revenues, but did not include the labeling of deepfakes fabricated by AI. Now that is about to change. The new label would apply to all AI-generated material that could be used to create disinformation, including text, images, audio and video.
– In July, the platforms are also due to give us another report on how they are dealing with the removal of disinformation. This is especially important in the face of the war in Ukraine and the pro-Kremlin propaganda flooding the Internet, which is mainly aimed at sowing doubts in the recipients about helping Ukraine and undermining their confidence in democracy, said the Commissioner. And she added that when it comes to disinformation generated by AI, many companies already have the technology to recognize deepfakes, so there should be no problems with tagging this type of content.
The European Commission wants to temper Twitter. He threatens with penalties
Experts note, however, that according to the current assumptions of the Commission, the new strategy would be developed and implemented by companies under a code of conduct that is voluntary. This means that companies can – and have done so so far – adapt to the demands of EU officials, but they do not have to. Two weeks ago, Twitter decided to withdraw from the agreement. – We were informed about this by letter, the company did not provide any explanation. However, it was not a surprise for us, signals that this would happen had already reached us earlier – says DW Jourova.
The EC explains that it chose this method because the development of methods for catching and marking deepfakes under the code is faster and can be introduced immediately. Soon, officials add, the code of conduct will cease to be voluntary and will become mandatory under the Digital Services Regulations (DSA), which regulate the operation of online platforms in the EU and oblige them, among others, to: to remove misinformation and illegal content.
On the basis of these regulations, the EC intends to temper Twitter as well. – Platforms that want to operate in the EU will have to comply with EU rules. Whether they follow the code or not, says Jourova. For non-compliance with EU regulations, the largest companies, including Twitter, will face a fine of up to 6% of their turnover. global income. Legislative work is also underway in the EU on the first EU provisions regulating artificial intelligence (AI Act). However, whether the regulations will also include the obligation to mark content generated by AI will be determined only in the course of negotiations between EU institutions.
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Source: Gazeta
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