30-second ads for Super Bowl LVII will cost $7 million

The 30-second ads for Super Bowl LVII on February 12 will cost $7 million, the most in NFL title game history.

According to data from agea global media brand that publishes marketing news, analysis and data, that will be the cost for each ad intervention during the Vince Lombardi trophy duel between the Philadelphia Eagles and the Kansas City Chiefs.

The game will take place next Sunday at the State Farm Stadium from Glendale, Arizona.

Information from Nielsen Holdings, an American market information, data and measurement company, points out that in the Super Bowl LVI last year, which rams they beat the Bengalsthe cost per half-minute advertisement was US$ 6.5 million.

The lowest price for a 30-second ad in the last four years was $5.5 million at Super Bowl LV in 2021 in which fans Tampa Bay Buccaneersled by Tom Brady, prevailed over the Kansas City Chiefs.

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The half-minute advertising price during the 2020 title game, which culminated in the Chiefs’ victory over the San Francisco 49ers, was higher than in 2021; cost 5.6 million.

Last week Anheuser-Busch, an American beer company based in St. Louis, Missouri, reported that they will be the company with the largest investment in advertising time for this year’s NFL title game; they bought three minutes.

“Anheuser-Busch has a long history of delivering great performances to fans during the Super Bowl, and this year will be no exception. We are the largest advertiserBenoit Garbe, Anheuser-Busch chief marketing officer, said in a statement.

Another of the big advertisers will be the American multinational PepsiCo, which promised to buy more than three million dollars in advertising during Super Bowl LVII on the various platforms of the league.

Source: EFE