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US sues Google for dominance of the online advertising market

The US Department of Justice sued Google on Tuesday for its dominance of the online advertising market, starting a new legal battle against the California-based tech giant.

The lawsuit accuses Google of illegally maintain a monopoly that has “corrupted legitimate competition in the ad-tech industry.” “Google used anti-competitive, exclusionary and illegal means to eliminate or seriously diminish any threat to its dominance over digital advertising technologies,” it adds.

The case was initiated by the United States Department of Justice (DoJ) along with eight states: California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia.

At the heart of the case is Google’s dominance in the ad technology business, which companies rely on for their online advertising needs.

According to prosecutors, Google “now controls” the sector, which means that website builders earn less and advertisers pay more, while innovation is stifled by a lack of industry rivals.

“In its quest for inordinate profits, Google has done great disservice to online publishers, advertisers, and American consumers,” Deputy US Attorney General Lisa Monaco said in a statement. (YO)

Source: Eluniverso

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