Facebook has a fairly restrictive policy regarding the creation of user accounts. As a rule, a given person can have only one private account on the website. It is also forbidden to publish content under a false name.
Facebook is a community where people use real names and surnames. Keeping more than one personal account is against Facebook’s Community Standards.
– we read in the website regulations. In the event that there are suspicions that a given person is using false personal data, the user is asked to confirm his identity.
These rules of thumb, however, may soon be bent sharply. And it’s because of Facebook itself. The company has just announced the start of tests, in which selected users can assign up to five different profiles to their account
To help users customize their experience based on their interests and relationships, we are testing a feature where they will be able to have more than one profile associated with one Facebook account
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Importantly, additional profiles may differ in both the photo and the name. It will only be forbidden to include special characters in the profile name and impersonate other users of the platform.
Facebook will allow you to create an alter ego. This is not a good idea
While it may seem like Facebook came up with quite a useful and user-friendly idea, it may do the platform more harm than good in the long run. At this point, we can use the example of Twitter. This website has had serious problems with fake accounts and bots that are extremely active primarily in political discussions.
Although the company officially claims, not everyone believes these calculations. Even Elon Musk does not believe in them. The billionaire in the home straight has withdrawn from plans to take over Twitter –
Giving Facebook users the option to create additional profiles would look a bit like an invitation to Twitter “trolls”. It is easy to imagine a situation in which a given person runs five different profiles on Facebook, each alter ego being a supporter of a different party and engaging in heated discussions with other “trolls” – as it is today on Twitter.
Perhaps, however, Facebook – contrary to earlier assurances – does not care so much about the quality of the debate conducted on the platform. Perhaps it is more important to meet the expectations of investors who have been sniffing their noses in recent months.
They have reasons for this. In February this year. the company published financial results for the fourth quarter of 2021, which show that Facebook for the first time in its history recorded a decrease in the number of users. It was a bit better in the next quarter, but it is evident that Facebook is holding back. The company is concerned today that the growing popularity of TikTok will lead to a further exodus of younger users from the platform – hence testing new features that would stop this trend.
At this point it is worth noting that these are still only tests. It is not said that after their completion, the company will release the new feature to all Facebook users. However, such a scenario is very likely.
Source: Gazeta

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