TikTok announced this Wednesday that it will study implementing the distribution of advertising revenue with the most viewed content creators on the platform, approaching a model already used by competing platforms.
“We are going to start studying our first revenue sharing program with creators, public figures and press publishers,” said the subsidiary of the Chinese group ByteDance in a statement.
Only accounts with at least 100,000 followers will be eligible in the first phase of this program, said TikTok, which says it is determined to “develop monetization solutions (…) so that creators feel valued and rewarded.”
The site, which became a major video platform with the pandemic, has struggled for a long time to monetize its content, although it has been slow to realize the potential represented by its one billion monthly users, a threshold it exceeded last year.
According to the specialized site Business of Apps, TikTok generated a turnover of 4.6 billion dollars in 2021, similar to Snapchat, which only claims to have just over 300 million daily active users.
The big social networks that offer video, such as YouTube, Instagram or Snapchat, have already implemented more or less favorable revenue sharing systems for some time.
On Wednesday, TikTok also announced the evolution of its offer for advertisers.
Now advertisers can be sure that their ads are associated with videos that are among the most popular 4% of the platform.
This new formula, baptized TikTok Pulse, will also guarantee advertisers the association of their advertising messages with verified and adapted content, to improve the effectiveness of their campaigns. (I)
Source: Eluniverso
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