For the second consecutive year, Whirlpool reaffirms its commitment to saving resources at home and invites us to join this mission that begins at home.
In an effort to continue raising awareness in society, Whirlpool is launching a second campaign on the importance of caring for and preserving the most important non-renewable resource in the world: water. Thus, the most reliable white goods brand launched Misión Agua.
Through this initiative, Whirlpool seeks to raise awareness about the use of water in all the products we consume, wear, and enjoy; and in this way share that the consumption of water, although it is inevitable, it is possible to save it.
“Water is an important non-renewable resource: if awareness is not raised, by 2050 close to 5 billion people will deal with water scarcity. It is the reason why the initiative is not only an action that has to do with the year of the Water Mission; rather, it goes hand in hand with 50 years of work, in which we develop products focused on the conscious use of water, as well as energy. At the same time, enhancing efficiency and the search for the care of non-renewable resources”, highlighted Santiago Núñez, General Manager for the Andean Region of Whirlpool.
According to the World Health Organization (WHO), a person uses around 100 liters of water a day for both consumption and hygiene. Just having a cup of coffee in the morning means using 240 liters; In this context, Whirlpool has developed a range of products committed to the responsible use of water.
“Our washers with Xpert System technology provide up to 70% water savings, that is, up to 87,400 liters of water can be saved per year. Or the High Efficiency washing machines, which save up to 85 liters in each wash cycle, equivalent to more than 35,000 liters of water per year, which translates into savings of up to 42%”, says Santiago Núñez.
In the use of Whirlpool dishwashers, the figures are also surprising. The creation of a blouse implies using 2,800 liters of water; however, with the use of the dishwasher, the use of water can be reduced up to 4 times compared to a conventional wash, it is a saving in water of more than 70%. “If at least 2 out of 10 houses in Ecuador use a dishwasher, we could save 2 billion liters per year, enough to fill 630 Olympic swimming pools,” emphasizes Núñez.
Whirlpool has an ecological network focused on developing strategies that promote internal water and energy savings both in plants and in the homes of employees and citizens in general, and promote awareness from home. In the Latin American North region, the company managed to reduce 8.5% of water consumption in its plants during 2020. Therefore, it can be said that Misión Agua is a 360-degree initiative.
Additionally, the company has the global objective and the commitment that in 2030 I will reach zero net emissions in all its plants around the world.
“The mentality is changing, that is the reason why we encourage that change in the community. We really feel that we all go to the same place with people who have and create environmental awareness. We are transforming a large part of the plants (wind energy, solar panels) for maximum consumption of renewable energy. In all the plants in Latin America North, 98% of the water we consume is reused, including rainwater. There are alternatives”, concludes Núñez.
The use of water is inevitable, but saving it is possible. Find out more about this initiative at: https://misionagua.whirlpool-latam.com/
Source: Eluniverso
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