Kantar: iPhone 16 turned out to be the best smartphones sold at the end of 2024
Kantar analysts listed the best -selling smartphones in the world in the fourth quarter of 2024. The report is available on the agency’s website.
The most sold in the world before the New Year holidays, experts called the devices of the iPhone 16 series from Apple. According to them, the phones of the new line of the American brand were leading in all regions. So, in Europe, the most bought smartphone was the iPhone 16 Pro, the USA, China and Australia – the iPhone 16 Pro Max, Japan – the iPhone 16.
Experts said that users more often than usual bought Apple devices – apparently, as a gift for the New Year for themselves or loved ones. Including, because of this, the global sales of smartphones at the end of 2024 increased a little, and the market recovered.
The authors of the report called Samsung the most popular brand of Android Smartfns in the world. So, the gadgets of the production of the Korean company were in the TOP-5 sales in Europe and Australia. In China, the first five included Huawei phones, Japan – Google.
The material also states that at the end of 2024, users began to pay attention to the presence of artificial intelligence (AI) functions in smartphones – this follows from a survey of customers. Interest in AI confirmed every fifth consumer.
Earlier, Kanalys experts said that in 2024 the world smartphone market first showed growth after the pandemic of coronavirus. However, they predicted a difficult 2025 year for the industry.
Source: Lenta
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