The head of Apple Tim Cook said that the iPhone 16 became popular thanks to AI
The head of Apple Tim Cook said that the smartphones of the iPhone 16 series were more successful in sale than the models of the past generation. This was paid attention to the publication 9TO5MAC.
During the quarterly report, the entrepreneur noted that the iPhone 16 series devices are sold better than the devices of the iPhone 15 line for the same period of time. According to Cook, the models became more popular due to the presence of Apple Intelligence neural network support in gadgets.
Cook said that in the countries in which the company launched Apple Intelligence, higher sales indicators were recorded than in regions where the neural network did not earn. Journalists of 9to5MAC noticed that in fact, Cook indirectly confirmed that the iPhone 16 was poorly sold in China, where the artificial intelligence (AI) service was not launched yet.
At the same time, the authors of the publication emphasized that the AI functions were not available at the start of the iPhone 16 sales. At the moment, the Apple Intelligence service works on IPhone 15 Pro and 15 Pro Max smartphones, as well as the iPhone 16 line gadgets.
The head of Apple noted that the company planned the launch of Apple Intelligence in other countries in April. Journalists suggested that the service would be launched along with the release of iOS 18.4.
At the end of January, Bloomberg observer Mark Gurman called Apple Corporation catching smartphones in the market. In his opinion, Cook did not manage to launch a neural network on time and lagged behind competitors.
Source: Lenta
Mabel is a talented author and journalist with a passion for all things technology. As an experienced writer for the 247 News Agency, she has established a reputation for her in-depth reporting and expert analysis on the latest developments in the tech industry.
