Apple began to lose the smartphone market in China

Apple Corporation began to lose positions in one of the world’s largest smartphone markets – in China. This was paid attention to the publication 9TO5MAC.

Media journalists noted that two independent companies that analyze the state of the smartphone market recorded this fact. The first was Canalys, whose experts noticed that in the fourth quarter of the supply of iPhone in China fell by 25 percent. Apple’s share in the region decreased from 19 percent in 2023 to 15 percent. It was located in third place in supplies – along with Oppo and Honor.

Later, the conclusions of colleagues were confirmed by Counterpoint Research analysts, who also stated that Apple dropped to third place in the supply of smartphones in China. According to the results of the fourth quarter in the region, Huawei and Xiaomi were leaded in the region. “This is the first case after the ban on the United States, when Huawei regained a leading position for itself,” experts concluded.

The authors of the 9to5MAC studied the conclusions of analysts and noted that Apple could lose the share of the Chinese market due to artificial intelligence instruments (AI), which could not launch. In China, all models and services of AI must pass the approval of local regulators. Journalists summed up that Apple is still on the path of obtaining permission, although its competitors in China have already launched their services.

In mid-January, the fact that Apple was experiencing problems with the Chinese market, said the authoritative analyst at Min-Chi KO. According to the insider, in December 2024, the supply of smartphones of the American brand in China fell by 12 percent compared to the end of 2023.