Bloomberg: Samsung poached Siri developer to improve its smartphones
Samsung Corporation will develop its own voice assistant through the efforts of a former Apple engineer. Bloomberg reports this.
Agency sources said that the South Korean company lured Apple employee Murat Akbachak. He is known for developing and supporting the Siri voice assistant, which is available in Apple gadgets. It is reported that in this way Samsung is betting on improving its own voice assistant.
The article states that Samsung admits that its Bixby voice assistant is significantly behind Siri, which is not considered to be cutting-edge in the market. Akbachak was responsible for Siri’s contextual and conversational awareness at Apple, so Samsung’s assistant is expected to become smarter.
According to Bloomberg columnist Mark Gurman, Samsung has focused its efforts on integrating artificial intelligence (AI) into its smartphones. Bixby is expected to be powered by AI technology.
In early June, one of the creators of Siri, Doug Kitlauss, commented on Apple’s cooperation with the OpenAI startup. In his opinion, AI will help unlock the potential of the voice assistant.
Source: Lenta
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