A giant from the USA bought most of the shares of a well-known Polish company. They started as a start-up

Cooperation between the Polish company Brand24 and the American giant Semrush will provide new perspectives for both entities. The foreign company already cooperates with another Polish company – Prowly.

The success of a Polish company in the international arena. Semrush is a shareholder of Brand24

Michal Sadowski from Brand24 announced on April 29 that “the American Semrush becomes the majority shareholder of Brand24 in a transaction worth almost PLN 55 million.” As he mentioned, this partnership “will provide Brand24 with rapid development and reaching over 100,000 customers using Semrush around the world.”

“SEMrush has reached an agreement on the purchase of 57.94 percent of shares. The largest shareholders of Brand24 are: the Larq Growth Fund I FIZ fund (28 percent of shares), the company’s co-founders Michał Sadowski (9.7 percent of shares) and Piotr Wierzejewski (9. 75 percent) and the Unfold.vc ASI SA fund (10.1 percent),” he informs.

President of Brand24: One of the first decisions is to expand the Polish crew

“We have common, ambitious plans to create a platform providing consumer knowledge, conclusions and recommendations for brands from around the world, especially for those from the Fortune 500 that already use Semrush products in large numbers. The combination of data offered by Semrush and Brand24 opens up amazing new opportunities for us. product possibilities. We believe that by combining our competences, we can create something really great – a project that will further strengthen our pride in the Polish initiative conquering the world,” said the president of Brand24.

As Michał Sadowski announced, “one of the first decisions is to expand the Polish Brand24 team, which will be necessary to take advantage of the potential of increasing the scale of the business.” “We finally have all the resources to implement our ambitious vision that we have had for years: to make Brand24 a global standard in online brand management,” he emphasized.

Brand24 will cooperate with Semrush. What do both companies do?

Semrush is an American company that has a SaaS platform known as Semrush. It is used to analyze competition on the Internet, keyword research or website audits, as well as to analyze online visibility. The company serves approximately 108,000 customers from 143 countries. The company is valued at USD 2 billion and listed on the NYSE American stock exchange. It is also one of the most important SaaS businesses. However, the Polish company Brand24 SA also operates in the IT industry, and its best-known product is a tool that monitors social media and the Internet.