CIRP: spring iPhone sales in the US hit a six-year low
iPhone sales in the US fell to a record high in the spring. This was reported by Appleinsider with reference to a report by Consumer Intelligence Research Partners (CIRP).
CIRP specialists analyzed the share of new Apple smartphones relative to other devices – it was 33 percent. This is the lowest figure in the last six years – in previous periods, iPhones had a share of 36, 39, 40 and 40 percent.
According to company experts, sales hit a low due to the growing popularity of Android devices, which accounted for two to three activations of new smartphones in the United States. Also, as the cost of gadgets increases, their life cycle increases, as users begin to buy new devices less often.
“People are becoming less willing to upgrade devices as quickly as before, perhaps anticipating more significant upgrades or shifts in technology,” the story says. However, CIRP analysts could not clearly answer whether this trend is a temporary glitch or reflects long-term changes in consumer behavior.
At the end of April, experts from the Counterpoint Research agency recorded a sharp drop in iPhone sales in China. Apple’s failure is partly due to the success of local smartphone manufacturers.
Source: Lenta
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