– I could see a situation in which 30 percent marketing and communications department will be replaced by artificial intelligence and automated within five years – said Arvind Krishna, CEO of International Business Machines, in an interview from May last year. This would mean a reduction of approximately 7,800 jobs. Almost a year later, his announcements seem to be materializing.
Layoffs at IBM. Will employees be replaced by AI?
reports that Jonathan Adashek, IBM’s director of communications, told employees in these departments that the company would carry out mass layoffs. The meeting with them was supposed to last about seven minutes. The television company does not indicate how significant this job reduction will be.
The answer, however, can be found in CFO James Kavanaugh’s interview from late January. He said that in 2024, IBM plans to reduce approx. 1.5 percent. full-time positions. He estimated that approximately 3,900 employees would be dismissed. This process will cost the company approximately $300 million.
IBM believes in “digital workers”
IBM’s workforce has been declining for some time. At the end of last year, the company was supposed to employ over 280,000 people, and currently it is 260,000. James Kavanaugh, however, stipulated that the company both fires and hires. IBM is recruiting for other divisions and expects the number of employees at the end of the year to be about the same as today. However, in the above-mentioned interview, Arvind Krishna announced that hiring in the marketing and communication departments will be slowed down in the company, and soon completely suspended.
IBM (International Business Machines) is an American company from the IT sector. It offers technological consulting and IT solutions as well as software and hardware. On the company’s website we read that “the solution from IBM computers are digital workers with artificial intelligence who can relieve employees of the most repetitive, mundane tasks (…)”.
Source: Gazeta
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