This is the end of a true legend. There will be no more smartphones under the Nokia name

Nokia’s mobile business (Nokia Mobile) has been in the hands of the Finnish company Human Mobile Devices (HMD Global) for many years. So far, this manufacturer has offered mobile phones and smartphones with the Nokia name on the casing, and these devices were largely based on users’ sentiment towards the popular brand from Finland. Now everything indicates that HMD Global is changing its approach and abandoning the Nokia name.

This is probably the final end of smartphones with the Nokia logo

The possible end of the iconic Finnish phone brand has been rumored for several months now. Now HMD Global has announced that its new smartphones, which will be presented at the MWC trade fair in Barcelona at the end of February, will be signed with the HMD name. Along with smartphones, tablets and wireless headphones with the HMD logo on the casing will also appear. There will be no devices with the Nokia logo.

The company hasn’t officially said whether this means abandoning the Nokia name altogether, but it’s letting us know. the company admitted that it “is still a manufacturer of Nokia smartphones and cells”, but wants to offer much more, including “original HMD devices” and phones “from completely new partners”. It was also admitted that Nokia smartphones that are already available for sale can still be purchased (the question is for how long) and they will receive manufacturer support throughout the warranty period.

From the company’s actions, it can also be concluded that the complete rebranding of the brand (to HMD) has already begun. A video explaining what HMD is has been published on YouTube, and the website nokia.com redirects to hmd.com. As if that wasn’t enough, the Nokia Mobile profile disappeared from the X portal and the HMD channel appeared in its place. “We are Human Mobile Devices, the manufacturer of Nokia smartphones. You can call us HMD,” we read in the profile description. The MyNokia account entry states that channels under this name will be closed on February 7.

All this means that we can basically forget about seeing any more devices with the Nokia logo on the casing. HMD probably came to the conclusion that further basing on sentiment for the iconic brand no longer makes much sense. On the other hand, hardly anyone will cry after Nokia phones. Most often, they were unable to compete with their competitors, e.g. from China and have recently enjoyed little interest.

Finally, it should be explained that Nokia phones have had little in common with the Nokia company itself for over a decade. In 2013, Nokia’s mobile division was bought by Microsoft, and in 2016 it was bought by the newly established company HMD Global, which located its headquarters near the Nokia campus. The rest of the Finnish company still exists and focuses mainly on telecommunications solutions, but does not produce smartphones.