iPhone sales predicted to decline

Apple will sell fewer smartphones in 2024 than in the previous year. This was reported by PhoneArena.

According to Barclays analysts, Apple will receive less profit from iPhone sales by the end of the year. The research note said that shipments would decline due to the iPhone 16 not being attractive enough to consumers.

Authoritative TF International analyst Ming-Chi Ko also predicted a drop in sales of smartphones from the American brand. According to Ko, Apple will not significantly change the design of the iPhone or add major features to the device until 2025.

“Apple may have the most significant decline among the world’s major smartphone brands in 2024,” said Ming-Chi Ko. According to the expert’s forecast, in the first half of the year, iPhone shipments will decrease by 10-15 percent. The decline will also continue in the second half of the year, when the corporation introduces the iPhone 16. Ko noted that Apple did not have time to respond to the emergence of a new paradigm in the smartphone market, and he also highlighted strong competition from Chinese manufacturers.

Bloomberg previously said that iOS 18 will be the largest OS update in iPhone history. The system will include support for the new text messaging standard RCS and the voice assistant Siri, improved using artificial intelligence (AI).