a 4K television that does not require connection cables and works via the Wireless Zero Connect Box module and a processor with artificial intelligence: the 97-inch Signature OLED M3 is the largest of the proposals LG electronics by 2024, presented during the technology event International CES 2024, developed this month in Las Vegas.

Won two CES innovation awards, and as Daniel Torres Argandoña, LG trainer, says: not using wired connections gives users better control over their environment and a more aesthetic installation. According to the company, it is capable of transmitting video and audio in real time in quality up to 4K 120 Hz, on a 97-inch screen.

William Cho, CEO of LG Electronics, at the company’s world premiere at the CES 2024 convention in Las Vegas. Photo: courtesy

“Zero Connect is a box that controls all the functions and devices that we connect to the equipment. For example, if I have a video game console and a satellite or cable TV box, I connect it to Zero and the content is automatically sent to the TV.” There are no inputs on the back of the TV. “It provides more functionality and a better environment and decoration for the home.”

The box has several ports for connecting HDMI devices such as cable and satellite boxes and video game consoles, and can connect wirelessly to compatible soundbars.

The intention of the technology company of South Korean origin is that this television and devices with connectivity make it possible to obtain user information through the artificial intelligence. Torres emphasizes that all data obtained requires the express consent of the user. “We always ask in the usage and security policies that the user consents to any information they access and provide to us.”

The transparent screen tries to be the least invasive of space and decoration despite its large size. Photo: courtesy

What is the guarantee for the correct use of these files? “We have our own security platforms that ensure that information is maintained and used solely and exclusively for the functions the customer requests.” What data should be taken into account? “Passwords. usage modes, usage patterns and searches, “They will be used to provide a much more intuitive experience, without being filtered.”

The basics when purchasing a smart device are still important, Torres summarizes. Read the usage and privacy policies of each application (which is not common). “However, something that provides a lot of security and guarantees the correct usability of people’s data “Stick to applications for legal, recognized uses, not for pirates.”

The promise of being able to control our environment from our phone and have a connected ecosystem is starting to take shape. “Even in the field of vehicle safety, in the case of autonomous devices or vehicles. It is an interconnected world with more security.” The user’s profile is synced across all devices connected to that ecosystem.

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LG also has the ambition to give its artificial intelligence programs an affective capacity, similar to humans. According to Torres, it is a distinctive element. “For example, AI will learn to recognize human emotions through television. It has the ability to recognize the intention of my voice: am I happy or not? He perceives the tone, the timbre, from that he will make decisions and he will know what I am asking. You will know if I am really upset and it will be updated or optimized so that I don’t have to wait so long to see the content, or if there is something wrong with internet streaming, you will see how to do that pass the connection or adjust the picture settings and sound so that there are no interruptions.”

The spokesperson confirms that the Smart platform is the only one that has international safety certifications. “No one can compromise our operating system or steal information from us. It is very difficult for a user’s data to leak to someone externally.”