Samsung has fallen from the top. We would most like to buy these phones in 2023

Last year was not a good year for selling companies. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, global device shipments fell by 3.2%. year-on-year to 1.17 billion pieces. There was a noticeable decline, among others: Samsung, whose results compared to 2022 were as much as 13.6 percent. weaker. As a result, for the first time since 2010, the Korean manufacturer was not the global leader in the smartphone market.

Apple is the leader of the smartphone market

It was knocked out of first place by the American company Apple, whose year-on-year sales improved by 3.7%. This is the first time in history that Apple is the largest player. The company founded by Steve Jobs had as much as 20.1 percent. market shares. However, the second one had only a slightly worse result – 19.4%. The American and South Korean companies were followed by three Chinese companies: Xiaomi (12.5% ​​market share), OPPO (8.8% market share) and Transsion (8.1% market share).

– Continued success and resilience is largely due to the growing trend of premium devices, which now account for over 20 percent of devices. market, driven by aggressive exchange offers and interest-free plans – explained Nabila Popal, research director in the IDC Worldwide Tracker team, quoted in . – Apple certainly played a role in Samsung’s decline, but overall Android is diversifying. returns and quickly enters . Brands like OnePlus, Honor, Google and others are launching very competitive devices at lower price points, Popal further said.

Data from the last quarter of the previous year also indicate that the unfavorable trend on the smartphone market is reversing. In the fourth quarter, global orders increased by 8.5%. year on year, which is higher than the forecasted 7.3%.