After the scandalous statements of Jan Pietrzak, and then Marek Jakubiak and Marek Król on TV Republika, advertisers began to distance themselves from the station. Broadcasters also do not want to finance people who pay a license fee for pay TV.
, could the portal find out how much cable companies pay TV Republika for each subscriber. It turns out, however, that the station may not only not record any revenues from this, but may even have to pay for access to the band on which it can broadcast its programs.
TV Republika most likely pays for the opportunity to broadcast it on cable
Television operators refuse to answer questions about the terms of the contract and hide it as a commercial secret. However, the veil of secrecy was lifted by Piotr Barełkowski, former president of Telewizja Niezależna, the broadcaster of TV Republika.
– I cannot reveal business secrets, but network revenues in the initial phase were higher in the PLN 5 model for TV Republika, on a principle similar to PPV in 2013-14. Later, the station moved to a free distribution model, but with a greater reach. However, currently the situation is worse for broadcasters, because large operators charge large monthly fees for distribution – notes Barełkowski, currently a member of the management board of TVMN, previously also associated with TV Biznes and wPolsce.pl, in an interview with Wirtualnemedia.pl.
What does it mean? Barełkowski believes that some TV channels simply have to pay for space on cable networks. So they make money not from subscribers, but from programs displayed.
Compulsory fees introduced by several large operators for some broadcasters are an open secret. You don’t pay – you are out of reach
– explains Barełkowski.
Marek Sowa, vice-president of the UPC Polska cable network, speaks in the same tone. – TV Republika is a channel easily available in local terrestrial multiplexes and on the Internet, so there is no rational reason for operators to pay for including such a channel in their offer. In such a case, the station rather tries to be included in the operators’ offer, because it increases its reach, viewership and advertising revenues – he says in an interview with virtualmedia.pl.
cable or satellite television, so they probably do not contribute directly to the financing of TV Republika. They would do this only by watching the channel, which increases its reach and allows the station to negotiate higher advertising rates. The station cannot be deleted from the decoder. At best, you can create a list of your favorite programs that does not include TV Republika, so you won’t find the station while flipping through channels.
TV Republika raises advertising prices
Advertising revenues on Republika TV have already increased. On Thursday, the price for the spot was PLN 11.1-11.4 thousand. PLN 10.8 thousand on Monday PLN, and on Wednesday – PLN 10.5 thousand. PLN – calculate virtualmedia.pl. On weekends, rates start from PLN 4,800. zloty. Advertisements in other bands cost from PLN 3.9 thousand. PLN (in the “Michał Rachoń #Jedziemy” program) to PLN 9.6 thousand (in “Dziennikarski Poker”).
In the case of the most expensive advertising spots, this is a twenty-fold increase in price. Earlier, the media reported that . The advertising broker on TV Republika is Polsat Media. The price list of the Republika station changed when TVP journalists fled there after the government coalition took over the public media, which increased the channel’s viewership. . For comparison, in Zygmunt Solorz-Żak’s station, advertisements cost from PLN 2,000 to PLN 2,900. zloty
Source: Gazeta
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