Italy. A fine of EUR 200 million for Apple and Amazon. Another collusion by tech giants?

The Competition Authority fined Amazon and Apple a total of EUR 200 million. Amazon has excluded intermediaries supplying Apple products from the list of its sellers. Amazon is expected to pay nearly EUR 70 million and Apple is expected to pay close to EUR 135 million in fines. In addition, Amazon is expected to authorize the sale of original Apple and Beats apparatus through middlemen.

Amazon and Apple with penalties in Italy for collusion

The investigation started in July 2020 and ended on November 16. In 2018, and Amazon concluded an agreement under which only selected sellers could trade Apple and Beats products on Amazon.it.

You can read more about the situation in the world on

The Competition Authority found it inconsistent with the Treaties that Amazon allowed only certain companies to trade Apple products and arbitrarily selected sellers depending on the markets in which they operate. Apple has announced that it will appeal against this decision. Likewise, who also stated that the penalties imposed were disproportionately high and unjustified.

Apple said the deal with Amazon was intended to ensure that genuine products were sold. Amazon says it did not make any profit on the deal and it was beneficial to consumers. The number of products was supposed to double, prices would drop and shipping faster

Collusion between Google and Apple

In May this year, the Italian office sentenced the company to a fine of 102 million euros. However, Google has to deal with more serious allegations in the US.

Google was to offer them a 10 percent win. auctions in which they will participate. The contract was to be worth $ 500 million. annually. , like Amazon and Apple, has not denied that such an agreement had been concluded.