Disney+ is sending an important message to its subscribers. You probably don’t want to receive it

The new price list for Disney+ subscriptions is valid from November 1. Access to the website now costs PLN 37.99 per month (previously PLN 28.99) or PLN 379.90 per year (previously PLN 289.90). So far, these changes only affected new users of the platform, and people who had active subscriptions were charged the previous fees.

However, this will soon change. Disney began sending e-mail messages to its subscribers informing about planned increases. These are scheduled to be released on December 12 or a little later (depending on the day of the month on which we purchased the service subscription).

Part of the reason we update our prices is because it will allow us to continually provide you with new originals, the latest blockbusters and your favorite series. From December 12, 2023, the price of the periodic subscription will automatically change to PLN 37.99 per month, unless you cancel the subscription earlier

– we read in the content of the e-mail titled “Important changes to your subscription”.

At the same time, the platform informs about the possibility of canceling the subscription if we do not agree to the price increase. It is worth remembering that we have to do it ourselves – otherwise the subscription will be extended automatically, at a higher price.

Your current payment method will be automatically charged unless you cancel your subscription before your next payment date. For information on how to manage your account, such as how to change your current payment method or cancel your subscription, go to Account Settings or check our FAQs

– explains Disney+.

For several days now, Disney+ users in Poland have also been receiving e-mails from the platform regarding “subscription contract updates.” In this way, the giant is preparing to introduce an additional subscription with advertising to our market.

We introduce new names for new subscriptions (if available in your market) and provide the ability to change to a different subscription if allowed. This includes clarifying that ‘ad-free’ subscriptions may still include short-form promotional content, brand placements and sponsorship content, including advertising embedded in live content or special events that include traditional advertising breaks. We’re also adding a new clause explaining what happens if we cancel a subscription you’re using

– we read in the message.

Disney+ like Netflix. This is the end of sharing accounts on the platform

Disney+ intends to follow in Netflix’s footsteps and block the possibility of sharing accounts between people who do not live in the same household. Canada was the first to go, where such a ban has been in force since November 1. However, it is almost certain that soon the blocking of account sharing will also cover other countries – including Poland.

You may not share your subscription outside your Household unless permitted by your Subscription Plan. ‘Household’ means the set of facilities associated with your primary residence and used by the people living there. Additional usage rules may apply to certain Subscription Plans

– we can read in the information sent by the platform about updating the subscription agreement.

Disney’s CEO, Bob Iger, stated in August 2023, during the presentation of quarterly results, that the company was “exploring ways to solve the problem of account sharing” on the Disney+ platform. He also noted that this topic will be a “priority” for Disney in the near future.

The company’s condition is good, but according to Iger, the brand still needs to develop. He said that the opportunity to do this is to limit or block the possibility of sharing accounts on Disney+, which is to increase the number of (paying) users of the website. The company’s data shows that a “significant” number of subscribers share their passwords with friends or family.