A quality investigation into toilet soaps by the Mexican government’s Federal Consumer Prosecutor’s Office (Profeco) has found false information “that could lead to deception” in at least nine of the 40 products marketed in the country.

“The analysis by the National Consumer Protection Laboratory concluded that this group of brands does not demonstrate what is stated in each of the legends displayed on their respective labels,” Profeco said in a statement.

In addition, Profeco announced that the soaps detected by the National Laboratory for Consumer Protection were immobilized on the market until they corrected their labels.

In this sense, he explained that six of the identified soaps could not demonstrate statements such as “The unmistakable scent reproduces the fresh and clean aroma of freshly cut hay”, “The essence that seduces the world”, “Happiness”.

As well as “Hydrating food”; “Food for your skin”; “When your skin is nourished, everything is nourished”; “It works as nourishment for your skin”; “Nutritional Formula”; “Food for your skin”; “pH close to the skin” and “Hours of odor protection”.

Among the soaps, the brands Heno de Pravia, Maja, Naturalis Senses, Palmolive Naturals, Neutro Grisi and Escudo Men stood out.

Profeco has found, among other things, that brands such as Force Ego and Naturalis Senses offer fewer products than they mention on their labels, with up to 14 grams less than indicated.

In addition, the Mexican Public Prosecutor’s Office has shown that there are products that promise to “seduce” and that other products help maintain the consumer economy, as is the case of Maja (Mexico), where the price is 44 pesos and there soap is like Caricia. Neutro and RosaVenus with prices of 8 and 9 pesos respectively.

The findings are part of issue 561 of Consumer Magazine, corresponding to the month of November, in which results on its composition and quality have also been published.

Profeco recalled that the Federal Consumer Protection Act stipulates that information or advertising relating to goods, products or services must be truthful, verifiable and clear, and “free from texts, dialogues, sounds, images and other descriptions that give rise to or ‘could lead to errors or confusion because they are misleading.” (JO)