, which will soon start testing the paid version of the application. As part of the monthly subscription, “premium” users will be able to use the website without advertising.
It turns out that the Meta company also has similar plans. As reported by Reuters, for Facebook and Instagram without advertising (both services would be offered in a package), users will pay 10 euros per month.
informs, in turn, that if you purchase a subscription via the mobile application on smartphones with Android and iOS, this amount will increase to 13 euros per month – this is, of course, related to commissions collected by Google Play and the Apple App Store. Meta will also offer a paid subscription for subsequent user profiles – for EUR 6 per month.
Importantly, the above offer is to be available only within the European Union. Why?
As Reuters explains, in this way Meta will try to adapt to European Union regulations, that restrict websites such as Facebook and Instagram has the ability to personalize ads for users without their consent. This type of advertising is one of the main sources of revenue for the American company.
If users are faced with a choice – free Facebook with ads or paid Facebook without ads, many of them will consciously choose the first option, so as not to incur additional costs (and today we live in the era of “subscriptions”). Meta will then be able to demonstrate to the EU that Europeans consciously consent to advertising and its personalization.
Meta punished. $390 million for ad targeting
In January this year Meta was fined $390 million for violating the European Personal Data Protection Regulation –
This concerns changes to the regulations of Facebook and Instagram, which forced users to agree to personalized advertising. Moreover, DPC imposed on the company a ban on forcing EU users to accept personalized advertising based on their online activity.
In response to the judgment, Meta announced in an official statement: “We are deeply convinced that our approach respects GDPR, which is why we are disappointed with these decisions and intend to appeal both the content of the judgments and the amount of fines.”
Paid Facebook is here. As if
paid version of Facebook and Instagram. It’s about service Meta Verified – in exchange for a monthly fee of as much as PLN 65 (PLN 80 when purchased via the app), users receive an official account verification badge and several additional functions. It is possible that after launching the ad-free subscription, the company will combine these two services.
Source: Gazeta
Mabel is a talented author and journalist with a passion for all things technology. As an experienced writer for the 247 News Agency, she has established a reputation for her in-depth reporting and expert analysis on the latest developments in the tech industry.
