Disney+ like Netflix. This is the end of sharing accounts on the platform. The first country is already blocked

As reported by American media, including The Verge, users of the Disney+ platform have been receiving e-mails for several days informing them about changes in the service contract and planned blocking of account sharing.

“Unless your subscription allows it, you cannot share your subscription outside your household” – . “If we determine that you have violated this agreement, we may limit or terminate your access to the Service and/or take other steps,” it continues.

Users are also informed that changes in the provisions of the contract will become effective from the next billing period or after November 1, 2023.

It is worth noting that Canada is one of the markets where large streaming platforms often test changes and new services. This was the case with Netflix, which started fighting against sharing accounts, among others. from this country. Canada was also the first country where Netflix eliminated its cheapest subscription plan.

Disney+ follows in Netflix’s footsteps. No more sharing accounts

Therefore, it is almost certain that in the case of Disney+, the blocking will also cover other countries. Disney CEO Bob Iger admitted it directly. In August 2023, during the quarterly earnings presentation, Iger stated that the company was “exploring ways to address the account sharing issue” on Disney+. He also noted that this topic will be a “priority” for Disney in the near future.

The company’s condition is very good, but according to Iger, the brand still needs to develop. He stated that the opportunity to do this is to limit or block the possibility of sharing accounts on Disney+, which is intended to increase the number of (paying) users of the website. The company’s data shows that a “significant” number of subscribers share their passwords with friends or family.

Interestingly, the head of Disney announced that the first steps in this regard will be taken next year, and the final solution should be implemented by the end of 2024. The blocking of account sharing in Canada may indicate that the company decided to hurry.

Perhaps the success of Netflix prompted her to do so. At the end of July this year. the American streaming giant boasted that after the introduction of account blocking, it gained almost 6 million new subscribers. During a meeting with investors, Spence Neumann, Netflix’s CFO admitted that the company’s revenue growth “was largely driven by its paid sharing feature“This is about the possibility introduced by the website to “buy” an additional slot for another user in the case of an existing account. In Poland, such an additional slot costs PLN 9.99 per month.